Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
- It’s obvious on the landing page that she’s selling greeting cards
- Some of her keywords are on the landing page
- The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well
- When people click the ad, they’re taken to the get-well category
The correct answer is: When people click the ad, they’re taken to the get-well category