You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?
- Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign
- Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
- Create 1 campaign and apply target search page location bidding to drive visibility and reservations
- Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
The correct answer is: Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
Clarification: A customer who needs to build reservations at her store lodging, searching for ways of saving time and streamline. You can most adequately do this by applying objective expense per-securing (CPA) offering to drive transformations at her ideal CPA. Target CPA naturally sets Search or Display offers to help get whatever number changes as could reasonably be expected at the objective expense per-procurement (CPA) you set. A few changes might cost pretty much than your objective. Target CPA offering is accessible as either a standard technique in a solitary mission or portfolio bid procedure across different missions and promotion gatherings. Target CPA offering was recently alluded to as “Change Optimizer.”
For website maintenance service contact us.