Google Ads Search Advertising Exam

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.”

By Rebecca

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

  • increase the budget for all of her campaigns that contain these queries as keywords
  • create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords
  • lower the budget for all of her campaigns that contain these queries as keywords
  • increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”

The correct answer is: create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords

Read more: An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

 

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By Rebecca
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Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
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