You can add a “+”modifier in front of the words in a broad match keyword to:

By Rebecca
1 Min Read

You can add a “+”modifier in front of the words in a broad match keyword to:

  • specify that someone’s search must include certain words or their close variations
  • indicate that this keyword should be dynamically inserted in your ad text
  • specify that certain words and their close variants be prioritized
  • override a negative keyword with a positive one

The correct answer is: specify that someone’s search must include certain words or their close variations

Read more: An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?

 

 

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Posted by Rebecca
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Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it