Why are WordPress breadcrumbs important for SEO?

Breadcrumbs are visual elements on web pages that display the navigation path of a page or article. They help your site users easily understand the content structure of your website.

Moreover, they also give an idea of ​​the content structure to search engines. In this article, we will discuss more WordPress breadcrumbs and try to understand how they play a crucial role in SEO.


Learn more about breadcrumbs

The breadcrumb trail is usually a path that will help you understand the structure of the page, and you will be able to return to the home page or main category page from the current page. Each step of the way will also be clickable. For example, on a product page on Amazon, you can easily see the categorization of a product using breadcrumbs.

Breadcrumbs also appear on search results pages. Using WordPress SEO plugins and providing structured data in the correct form, you can show your pages with breadcrumbs on search results. For example, you can use the Yoast SEO plugin to easily create breadcrumbs for your WordPress site.

Types of breadcrumbs

There are different types of breadcrumbs, although they all help a user understand the connection between the page they are viewing and the rest of the site.

Hierarchical breadcrumbs

The most common type of breadcrumb trail that you will find on websites and blogs is breadcrumbs. This will give the user a clear picture of your site structure with clickable links for every step of the way.

Dynamic breadcrumbs

Dynamic breadcrumbs are commonly seen in e-commerce stores where a user clicks multiple attributes to reach for a product. The breadcrumb trail will show the attribute path followed by the user and provide easier navigation.

Breadcrumbs based on history

This is a type of breadcrumb trail where a user’s visit history is reflected in the breadcrumb trail. This will give the user an idea of ​​all the pages they have opened to reach the current page during that visit. This type of breadcrumbs is not commonly seen on websites.

Benefits of breadcrumbs

There are several advantages to using breadcrumbs on your website. Here is a look at some of them


Better visibility on search engines

Breadcrumb helps search engines better understand the structure of the site. Search engine bots can easily collect more information about your site with breadcrumbs. Additionally, as noted above, search engines also display breadcrumbs on their results pages. It’s a better scenario overall for users too.

Improved user experience

Breadcrumbs help you convey the organizational structure of your site to users. As a navigation tool, it will clearly describe where a user is currently on your site. This will help them navigate your site easily and not make them feel lost in a complex maze.

Decreased bounce rate

Breadcrumbs also help reduce the bounce rate on your site. If a user has landed on a specific page or post on your site, breadcrumbs will encourage them to explore your site further. As a result, they will potentially visit more pages on your site and reduce the bounce rate.

How to add WordPress breadcrumbs?

There are several ways to add WordPress breadcrumbs. In this article, we are going to discuss a few options.

Connect with Yoast SEO

One of the most popular approaches to adding WordPress breadcrumbs is to use the Yoast SEO plugin. Most WordPress websites will use Yoast to manage SEO.

Therefore, it will be an easy choice to add breadcrumbs to your site. In addition, you can be assured that the breadcrumb trail will be created in a form suitable for search engines.

You can install and activate the Yoast SEO plugin to get started. Some themes already support breadcrumbs. For such themes, you just need to activate WordPress in the settings of the Yoast plugin. For themes that do not support breadcrumbs, you will need to add the following code snippet to the theme.


if ( function_exists(‘yoast_breadcrumb’) ) {

yoast_breadcrumb( ‘</p><p id=”breadcrumbs”>’,'</p><p>’ )

; }


To add breadcrumbs to your blog posts, you can add this snippet to the unique.php file.

For the whole site, you can paste it at the end of your header.php file. After that, you can navigate to SEO> Search Appearance> Breadcrumbs to enable breadcrumbs on your site. You can also set up breadcrumbs for individual posts and pages using the Yoast SEO breadcrumb block on your site. Just search for this block on the WordPress block editor.

Using Breadcrumb NavXT

Another plugin that will help you configure WordPress breadcrumbs is Breadcrumb NavXT. It’s a user-friendly option for creating and customizing breadcrumbs on your WordPress site. The advantage of this plugin is that you can largely customize the appearance of breadcrumbs.

In addition, it generates breadcrumbs conforming to the RDFa format. Moreover, it is compatible with bbPress and multilingual plugins like Polylang and WPML.

Breadcrumb WooCommerce

This is a great option if you are looking for a plugin to customize the breadcrumbs of your WooCommerce store. With it, you will be able to apply different styles to different aspects of your breadcrumbs such as the separator, opening, and closing tags, etc.

Best Practices When Adding WordPress Breadcrumbs

Since you can easily incorporate breadcrumbs into your site navigation, it’s also important that you follow some expert guidelines. Let’s take a look at those too.

Breadcrumbs must be visible to site users

From this article, you may have understood the importance of breadcrumbs in user experience as well as in search engine optimization. It is therefore important that you display them on your site to help your visitors. You can use some of the plugins mentioned in this article to customize them to suit your site design.

Make sure they are mobile-friendly

Many users are probably accessing your site from mobile devices. You must configure them so that they are also clearly visible on mobile devices.

Enable Breadcrumb Diagram Markup

We also discussed how breadcrumbs displayed on search engine results pages contribute to SEO and user experience. To display the breadcrumb trail on search engine results, you need to enable schema markup for the breadcrumb trail.

A plugin like the Yoast SEO plugin will help you manage this without writing a single line of code.


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