Google should follow the viewability standards set by the US Media Rating Council (MRC) so advertisers know if their ads have truly been seen by users.
- So advertisers know if their audience targeting is successful.
- So advertisers know if frequency capping is working.
- So advertisers know if users are double-clicking on their ads.
- So advertisers know if their ads have truly been seen by users.
The correct answer is: So advertisers know if their ads have truly been seen by users.
Google Ads adheres to the Media Rating Council’s guidelines for visibility, so an advertisement should be over half on screen for over two seconds to be considered a distinguishable impression. This implies that promotions possibly get change credit when clients can really see them.
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