Google Ads – Measurement Certification Assessment Answers

Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?

By Rebecca Add a Comment
  • Multiple media channels may use different tools to measure brand lift.
  • Multiple media channels aggregate all your data into a single view.
  • Multiple media channels use ads in identical ways.
  • Multiple media channels consolidate campaign data for actionable insights.

Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?

TAGGED: , ,
By Rebecca
Follow:
Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
Leave a comment
Lost your password?