Google Ads – Measurement Certification Assessment Answers

Which statement is true about time-decay attribution?

By Rebecca
  • It includes converting and non-converting paths.
  • It gives more credit to the touch-points closest to the conversion.
  • It’s the most advanced model in Google’s attribution products.
  • It algorithmically evaluates individual customer paths.

Which statement is true about time-decay attribution?

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By Rebecca
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Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
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