Which of the following statements is true of buying decisions?

A. Marketing is the term used to refer only to the sales function within a firm.

B. Marketing managers don’t usually get involved in production or distribution decisions.

C. Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole.

D. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Answer: Option D