Renaming campaigns wouldn’t change an account’s optimization score.
- Changes in auction dynamics
- Changes in tracked conversions
- Shifts in spend mix
- Renaming campaigns
The correct answer is: Renaming campaigns
Scores might even diminish in case Google’s calculation recognizes new headroom in your records, like changes in closeout elements, an update to followed transformations, and changes in spending between crusades.
However, Renaming the mission wouldn’t change a record’s improvement score.
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