For an ad to be served to a user, the keywords must be relevant to the search term.
- The keywords must be unique to only one campaign.
- The keywords must be listed in all ad groups for a company.
- The search terms must be unique to a company.
- The keywords must be relevant to the search term.
The correct answer is: The keywords must be relevant to the search term.
Read more: What are two main benefits of using Search Audience solutions? (Choose two.)
In the wake of positioning every one of the promotions, the web search tool concludes which one to show, in light of the publicist bid and pertinence to the list items. In the event that an advertisement isn’t considered important, it will not show.
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