When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

• Information about Italian food in the description
• Use the same headline and description as other advertisers
• An exclamation point in the display URL
• Include call-to-action, such as “Find the nearest location”

The correct answer is: Include call-to-actions, such as “Find the nearest location”

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?