- Google Ads only shows an ad for keywords with proper spelling and plural forms
- Your keyword list would be disapproved based on Google’s advertising policies
- Broad match includes the exact words and phrases a user searches for
- Google Ads can automatically include these variations for you
The correct answer is: Google Ads can automatically include these variations for you
When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?