When building a keyword list for a Display Network campaign, you should do which of the following

  • Use Display Campaign Optimizer to identify new keywords
  • Only include exact match keywords
  • Only use Keyword Planner to identify new keywords
  • Include keywords that are related to the websites your customers visit

The correct answer is: Include keywords that are related to the websites your customers visit

When building a keyword list for a Display Network campaign, you should do which of the following

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