How to Check what report shows the percent of site traffic that visited previously?

what report shows the percent of site traffic that visited previously?

What report shows the percent of site traffic that visited previously? Website traffic is a direct indicator of your popularity. The more traffic that is directed to it, the more expensive the advertising will be and the greater the trustworthiness of the resource. As for an online store or other commercial sites, then all the same, traffic growth leads to sales gain. So, to assess your site’s monetization potential, the first thing you look at is traffic data.

What report shows the percent of site traffic that visited previously?
Why You Need to Analyze Website Traffic

To successfully promote your website on search engines and monetize your website traffic, you should regularly analyze and verify a website’s traffic. This will help you find out:

  • Features and search engines that bring readers to your site.
  • User Demographics – Gender, Age, Geography, and so on
  • Traffic changes depending on the day of the week, holiday, or business day
  • The most readable pages
  • Whether the applied promotional tools are useful or not
  • What should you do to improve behavioral factors and increase overall traffic?

As a result, you’ll be able to monitor the effectiveness of online marketing, eliminate what doesn’t work, and allocate the budget accordingly.

Read more: How to Increase Your Website Traffic For Making More Sales

What report shows the percent of site traffic that visited previously?
What metrics should you check?

Remember, to get high results, you need to analyze your traffic at least once a week. Let’s see what site traffic stats you should pay attention to.

Sessions (visits) is the simplest metric you check first. A visit is any interaction with your website made by the user for a specified period. A session is a group of interactions with a website that takes place over some time.

The average length of visit. This indicator shows the average time the user spends on your website. It is the arithmetic average between the visit times of all users. Search results are improved when this rate increases.

Bounce Rate. Shows the percentage of users who only accessed one page of the resource and signed out within 15 seconds.

Channel indicates the type of traffic source, eg organic search, contextual advertising (CPC),, or site referral.

Clicks. This metric shows how users interact with various elements on your site pages.

Conversion indicates the percentage of visitors who completed the targeted action on the site: made a purchase, called, filled out the lead form, and so on.

CTR shows the percentage of users who visited your website after seeing one of your pages in the search results. For example, if 10 different users saw your page in the search results, but only one clicked on it and went to the site, your CTR would be 10%.

Successes. Successes include views and events. A preview is a user’s download of a page from the user. Web analytics systems automatically record views. An event is a user action that does not load a new page but is logged by the web analytics system (for example, watching a video or clicking a button).

Landing / Output Pages. The landing page is the first page the user sees when entering from a variety of sources and channels. An exit page is a page where the user ends their visit.

A return visitor is a user who already set cookies when they last visited the site.

Sales Funnel. It reflects the entire work cycle – from touch to completed transactions. The essence of building a funnel is to make an inverted pyramid where unprocessed leads (prospects who responded to the action or communication) will be at the top level and repeat deals or sales at the bottom level.

Traffic sources include the resources that direct the user to your website – a search engine (Google, Yahoo), a social network (Facebook, Pinterest),, or another website.

A unique visitor is a user who has visited your site at least once during the reporting period. Each of these users is counted only once.

These are the main parameters of web traffic statistics. How to check your website traffic using these metrics? You can do this with dedicated tools we’ll talk about next.

Read more: Find your best keywords and increase your traffic with MonsterInsights


To get statistics about web traffic, use one of the website traffic analysis tools.

Many webmasters use the Google Analytics service for this purpose. Thanks to GA, you have the opportunity to check traffic and track viewed pages, complete conversions, and events, as well as to conduct an audience cohort analysis, run a split test, and rank visitors by interest. The tool is free.

Google Analytics allows you to find statistics only on your website. You may use other services to analyze your competitors’ website traffic.

SimilarWeb. The service allows you to obtain information about any website, as well as compare resources. Data provided by the service:

Cost: Free basic reports, the paid version – from $199 per month.

Serpstat is another website traffic analyzer. It provides advanced analytics of search queries and page visits on your competitor’s website, allowing webmasters to analyze keywords, paid results, and rankings. There is a free basic version. Pay starts from $69 per month.

SEMrush allows you to analyze competitive websites, traffic sources, and keywords where competitors are promoted to Google. It offers analytical reports on a variety of parameters:

Cost: There is a 7-day free trial, so you’ll pay from $99 per month.

Alexa collects statistics thanks to browser add-ons that users install themselves. It displays data from websites with traffic of over 100,000 visits per month.

Data provided by the service: Analysis of search traffic, links, site loading speed, search keywords and context, comparison of multiple sites. There is a 14-day trial period and it costs $149 per month.

Read more: 30 ways to Attract Google Traffic

Google Analytics: a step-by-step guide

What report shows the percent of site traffic that visited previously?
To make it clear how to verify website traffic with Google Analytics, we’ve shared an example analysis below. You will learn how to connect Google Analytics to your website and check its most important parameters.

site audience

First, you need to follow some simple steps:

  1. Sign up with Google or register Google Analytics in your Google account if you already have one.
  2. Sign up for Analytics using your Google account username and password.
  3. Enter information about your website: account name, website name, URL, sector, and time zone for the report. Pay attention to the protocol (HTTP / HTTPS) and choose the one your website will run on. Please enter the actual time zone, otherwise, you will not be able to collect correct data about visiting hours.
  4. Then you should install the Google Analytics counter directly on your website. Click “Get Tracking ID” and paste it into the site code on every page before the closing tag. If there is already an accountant on the site, but you’re not sure it’s linked to your account, you can check by looking at the site code and locating Google Analytics EU IA.
  5. The Analytics counter starts collecting data and you can get to work. Gradually, the Google Analytics counter will process the website data and the page will be populated.

Visit and session statistics, bounce rate

Here, we can see not only static numbers, but we can also see them in dynamics and compare, for example, how the number of visitors has changed in the last 28 days.


The report on this parameter is presented in the form of a table and the form of a map for a better visual perception.

Age and gender of visitors

Everything is simple here. You can see if the visitors are mainly men or women and at what age.

Device distribution

This report allows you to see which devices visitors check your website on and its behavior depending on the device. Our blog is most frequently visited from desktops, but the number of visits from tablets has increased in the last seven days.

weather report

Here you can see the distribution of visits to the website by day and time of day. It becomes more popular on Fridays and Saturdays, and on any given day, visitors come more often in the afternoon.

Of course, you should analyze all the data together and take into account whether there was an advertising company, how the indicators changed after some developments on the site, etc.


The main reason to start Google’s counter for the site is the ability to receive data about traffic and user interest in the site. You can fund this data in reports. The simplest report that doesn’t require additional configuration, for example, connection goals, channels.

Go to: Traffic Sources → All Traffic → Channels

Traffic sources can be as follows:

We have chosen only the most important indicators for us now. They are reflected in the report. In general, it is clear that organic search prevails and reference transitions follow.

Google Analytics developers understand how difficult it is to install a Google counter on a website and configure it, so they have developed many services to help:

How To Analyze Your Website Traffic Efficiently

What report shows the percent of site traffic that visited previously?
Site analytics allows you to abandon ineffective methods of promotion, find new sources of traffic, elevate SERP positions and, as a result, increase revenue. It is up to you how you will check your website traffic, simply and affordably Google Analytics tools or other services. The key is to do this constantly and make the right decisions for further advancement based on the analysis.

Read more: 10 ways to improve google traffic

10 Google Analytics reports to track your online performance

What report shows the percent of site traffic that visited previously?
You may already know that a good digital marketing strategy needs to be data-driven.

In this sense, Google Analytics is a very rich tool, capable of revealing all the information about the performance of a website and the behavior that users have within it.

But amidst so much information and graphs, it is sometimes difficult to know which data is really important to keep track of.

To help you make more strategic decisions, today’s post features 10 Google Analytics reports that cannot be left out of your analytics!

1. Traffic Acquisition Report

What report shows the percent of site traffic that visited previously?
Keeping track of this report should be on your priority list. After all, with it it is possible to identify where your traffic comes from, that is, from which source your visitors come to the site.

The analysis of this data is strategic because you will understand which channels ( social networks, paid media, organic search, external links, etc.) are being really useful and driving visitors to your pages.

Based on this information, you can plan new attraction strategies and direct your marketing investment to the channels that give the most return.

To access the report, click Acquisition > Overview within Google Analytics.

Google Analytics report: Screenshot of traffic acquisition report. In the image, there is a pie chart and two line charts.

2. Bounce Rate vs. Report of exit fee

What report shows the percent of site traffic that visited previously?
The bounce rate is a metric that identifies the percentage of visitors who entered on a page and left, without performing any action.

Since the output rate shows the percentage of times that particular page was the last to be visited before you leave the site permanently.

In the Bounce Rate vs. Exit Rate report, you can view information about each page on the site and can identify low- engagement content or pages that have user experience issues.

To access the report, click Behavior > Site Content > All Pages, go to the Explorer tab, and select “Bounce Rate” and “Output Percentage”.

3. Cohort Analysis Report

What report shows the percent of site traffic that visited previously?
The Cohort Analysis report shows the percentage of visitors returning to your website or blog over some time.

This data is valuable because it allows you to identify, for example, the number of times (on average) that users visit a page before completing a purchase on e-commerce.

Based on this data, you can carry out tests and propose improvements on the main products’ pages, in addition to planning more correct marketing actions considering the consumers’ purchase journey.

Cohort Analysis can also provide insights into the relationship between new and recurring visits to a blog, making it possible to analyze whether the page is showing value to readers and keeping them coming back.

To access the Cohort Analysis report, go to Audience > Cohort Analysis.

4. Landing Pages Report

What report shows the percent of site traffic that visited previously?
This report shows which pages users arrive from when they access the site. With it, you can understand how people interact with the site and gain access to very useful insights.

Imagine, for example, that many people enter your site from a link shared on social media, but most do not take any action.

From this report, you can make improvements to landing pages that have a high bounce rate to make them more attractive or understand if the call used on social media matches the content of the landing page.

When a CTA (call to action) presents information inconsistent with the landing page, users tend to abandon the page. Think about it when writing the CTA, after all, you don’t want your visitors to feel cheated, right?

To access this data, click Behavior > Site Content > Landing Pages.

5. Google Analytics Assisted Conversions Report

What report shows the percent of site traffic that visited previously?
This report shows all the channels that helped generate some conversion on the site. Following it is essential to understand the contribution of each channel (blog, email, social networks, paid media, etc.) within the digital marketing strategy.

For example, imagine that your company is very active on social media, and high investment is made in paid media campaigns to increase conversions on the website.

It is essential to understand if social networks are contributing to generating profit for your company. This way, you know where to focus your efforts and which channels are helping you earn money.

Access the report in Conversions > Multichannel Funnels > Assisted Conversions.

Read more: How to get traffic using Pinterest images

6. Mobile Performance Report

What report shows the percent of site traffic that visited previously?
User experience is so important that Google is now penalizing sites that are not mobile-friendly. That’s why tracking the Mobile Performance report is critical.

With it, you can analyze whether your website is mobile-friendly, that is, optimized for devices such as smartphones and tablets, and at what points you need to improve.

By analyzing other dimensions, such as bounce rate and average time on site, you can identify if some flaws and issues impair the experience of s users on mobile pages.

To follow this report, just click on Audience > Mobile devices > Overview.

7. Report on Consumer Behavior

What report shows the percent of site traffic that visited previously?
Developed by Peter Van Klinken, this report provides insights into the behavior of new and repeat visitors to a website.

Through it, it is possible to compare the actions performed by these two types of audience and make projections related to traffic, conversions, and other events.

As well as the next items on this list, this is a report created by a digital marketing expert.

Read more: Solution: This page isn’t eligible to have a username on Facebook

8. Keyword Analysis Report

What report shows the percent of site traffic that visited previously?
Through this report, you can find out which keywords are used (paid and organic) that generate the most revenue and traffic for the site.

Use it strategically to analyze which terms are not working, which ones are working and should continue to be worked on. Also, look for keywords that lead users to find the brand.

These keywords directly linked to brand terms are golden, once you’ve made your selection, enjoy using them in your social media ads, blog posts headlines, and other campaign materials.

9. Content Efficiency Report

What report shows the percent of site traffic that visited previously?
Developed by web analytics expert Avinash Kaushik, this report shows valuable data such as:

Based on this data, it is possible to understand the type of content that works best for your audience and invest in the formats that generate the most engagement.

This information is especially important s for brands that produce content for blogs and aim to educate the audience and become an authority on the subject.

You can access a copy of the report here. Remember to be logged in to your Google Analytics account.

10. Website Diagnostic Report

What report shows the percent of site traffic that visited previously?
If you’re looking for improvements to your website’s performance, such as which pages are slow to load or have a high bounce rate, you need to follow the Website Diagnostics Report.

With the information extracted from this diagnosis, you will know which pages need to be optimized and will be able to apply improvements that impact the user experience on the site.

Keep in mind that simple actions like changing the design of a button on a page can improve bounce rate and increase conversions.

Read more: 10 tips to analyze an SEO drop

Make your Google Analytics report by DashGoo by mLabs!

What report shows the percent of site traffic that visited previously?
Enjoyed knowing these Google Analytics reporting templates?

Tracking and analyzing the data in your reports is essential to design an accurate digital marketing strategy, based on real information. A platform that automates this process can contribute a lot to your business intelligence and the practicality of your analysis.

That’s why DashGoo by mLabs offers advanced tools for you to generate custom reports in a few clicks very quickly!

With DashGoo, you can analyze data from Google Analytics and Google ADS, in addition to social networks such as Facebook, Instagram, Facebook Ads, and YouTube.



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