- Add search terms that are not leading to many clicks as negative keywords
- Add sitelinks to your ads to make them even more prominent
- Make sure all of these search terms are included as keywords, regardless of relevance
- Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
The correct answer is: Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?