What is Monsterinsights and should you use it?


In this MonsterInsights review, I’m going to tell you about the top-performing and most popular Google Analytics plugin for WordPress.

The plugin has over two million active installations and over 34 million downloads, making it the 13 the WordPress plugin in terms of popularity.

But what is MonsterInsights?

This plugin walks you through the process of adding, customizing, and managing Google Analytics. It offers the possibility of having your Google Analytics data tracked directly to your WordPress dashboard, thus making the process of tracking your site easier and faster.

This MonsterInsights review will show you the benefits of installing this plugin on your website. It will also explain how real-time data can provide you with actionable insights to grow your site.

Why use MonsterInsights?

How many times have you wished you had more information about your visitors?

You can definitely get valuable insight with Google Analytics which is a great tool that provides important data about your visitors.

However, it can be intimidating for users who are inexperienced with reading these metrics. On top of that, it’s hard to know where to start and how to properly use this valuable data.

MonsterInsights helps by presenting this important analytics data at a glance. This simplifies the process by providing only the information that is useful to you as the website owner and removing everything else.

It has different tabs that provide the right data for every question you might have.

But why do you need an analysis tool? A good analytics tool will help you understand the following audience factors:

  • The formats and topics your audience likes: This will help you create more relevant content.
  • How the audience finds your website: This will help you create more targeted marketing strategies.
  • Audience Conversion Tracking: To improve the reach of your audience and convert more visitors into customers.

How do I install and configure Monsterinsights?

Before installing the MonsterInsights plugin, you will first need to create a Google Analytics account .

Once you are done, you can download or install the MonsterInsights plugin from the WordPress plugin repository.

Once installed, the plugin creates an “Insights” menu item on your WordPress administrator. To configure the plugin, you must go to the settings section and click on ” Authenticate with your Google account “.

After that, you will need to log into your Google account and select the “Property” that you want to associate with your website. If you still do not have a “Property” for your site, you will need to create it before you can continue with the process.

If you have passed all the steps, you should see the following screen in your dashboard:

The pros and cons of Monsterinsights



  • Limited free version. Much to my regret, this is the most negative point of this Monsterinsights review. Most of the functionality of this plugin is limited to the Pro version which can be frustrating for someone using the free plugin.
  • Expensive. Monsterinsights is quite expensive. The cheapest option (for 1 site) costs $ 199.

The main features of Monsterinsights

In this MonsterInsights review, I’ll be going over both versions of the plugin: Free and Pro . Please check this section carefully as this product, in particular, has many important features exclusively on the paid version.

Free version

Read more: How to add reCaptcha in elementor form

Pro version

In addition to the above features, the MonsterInsights Pro version offers the following features. Check out the following sections of this Monsterinsights review to see if the number of features is worth the price:


Monsterinsight Pricing and Pricing

As I have already presented to you, MonsterInsights is available in the free version and the paid version. The free version offers basic features such as:

To experience the true potential of MonsterInsights, you will need one of their paid plans.

MonsterInsights costs $ 399 for the Agency, $ 199 for Pro, and $ 99 for the Plus versions.

The pricing table below compares the 3 Monsterinsights plans:

My final opinion on Monsterinsight

In this MonsterInsights review, we saw some of the most amazing features of this plugin.

We sincerely believe that this is currently the best Google Analytics plugin for WordPress on the market if you have enough budget to purchase the Pro version as the free version is a bit too limited and might not meet all of your needs.

Is it really worth the price?

It depends. If you are a business with massive traffic, it absolutely makes sense to buy this plugin because you will get valuable information about your visitors.


For website maintenance service contact us.

Leave a Reply