What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

By Rebecca
1 Min Read
  • No one has figured a way to “see” mobile’s contribution yet.
  • Many in traditional retail are not mobile users.
  • They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
  • They don’t use AdWords.

The correct answer is:

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

Posted by Rebecca
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Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it