What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
a) They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
b) No one has figured a way to “see” mobile’s contribution yet.
c) Many in traditional retail are not mobile users.
d) They don’t use AdWords.
Answer:
a) They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
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