To increase user engagement with the app and To help users discover the app are the two most common reasons a finance company might choose to promote its app.
- To drive phone calls to customer service through the app.
- To determine if app users have a preferred banking location.
- To increase user engagement with the app.
- To help users discover the app.
Correct answers are: To increase user engagement with the app and To help users discover the app.
Advertisers are answerable for driving downloads and empowering application use. With more than 2 million applications accessible in the Google Play Store, advertising assumes a key part in assisting clients with finding an application. In particular, advertising groups center around disclosure — interfacing new clients to an application; and commitment — reconnecting existing clients to an application.