Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two.) Select All Correct Responses

Bid and Budget are the two settings, Walt should observe on an ongoing basis if he wants the campaign to work within specific boundaries, toward a desired outcome.

• Audience
• Location
• Bid
• Budget

Correct answers are: Bid and Budget

The clearest way for an advertiser to direct AI toward progress is by setting a suitable bid and spending plan.

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