Still not using Ubersuggest in your digital marketing strategy?
Or did you only know your old version and, therefore, ended up leaving the tool aside?
Whatever the answer, this is a good time to look fondly at her.
One of the leading digital marketing figures in the world, Ubersuggest now has what you need to reach potential customers from the internet.
And the best part: it optimizes your actions without charging anything for it.
In other words, there’s no reason not to try out the platform’s features.
Whatever your business model, you can be found on Google by those who are interested in your company or the products or services it offers.
Do you want to make the famous search engine the gateway to new businesses?
What is Ubersuggest?
Ubersuggest is keyword research and analysis tool that can be the solution to everything that today hinders your digital marketing strategy.
It allows you to define the right terms to use in your articles and advertisements and thus be found on the web by people with a real interest in what you offer.
But it wasn’t always like this. In fact, this full-platform feature is pretty recent.
Why you need to use Ubersuggest in your digital marketing strategy.
No matter what your business model is, chances are you will need to attract audiences online.
And write it down: Finding the right terms to reach these people is what makes the difference between your strategy’s success and failure.
I’ll bring you an example for you to understand better.
Let’s suppose you are setting up e-commerce for pets, okay?
Being found by potential customers from Google is all about your business, therefore.
And these visitors can come to your site, basically, in two ways:
- Paid traffic: by sponsored links, displayed at the top of Google, always with the word “ad” displayed in a rectangular box
- Organic traffic: Through content, such as blog articles, which are positioned right below the ads, in order of relevance.
In other words, to get to the top, you either pay for the space or produce fantastic content.
But there is a question before that. Or rather, two:
- You need to know what you’re target audience types into Google
- You need to identify, among the search terms, which offer the best opportunities for your business.
When a potential customer goes to Google to look for content or even information about a product, it makes use of keywords – or keywords, in English.
If you create an article or ad that focuses on the keyword “dog food”, for example, but most users search for “dog food”, the results will be poor.
In other words, the strategy will generate low traffic or, at the very least, less than the potential that the subject offers.
To avoid this waste (of time and money) and get the keywords right, you need a tool like Ubersuggest.
Because that’s exactly what she does.
But specifically about the new, you need it because you discover the best keywords without having to pay for it.
Between us, how many times have you left marketing for later, since you had demanded that you rated as the most important to direct your money?
How many cuts have you made to your marketing budget, until little is left to actually invest?
How did it feel to have a large part of your marketing budget going towards hiring a keyword analytics platform?
Or how frustrated were you at not finding a free solution to match, since Google Keyword Planner isn’t exactly deserving of five stars?
Everything that today hinders your plans ceases to exist with the new version of Ubersuggest.
And this becomes clearer when knowing the benefits of the tool, which I list below.
15 benefits of the tool for you to enjoy
- Ubersuggest is completely free.
- No registration is required to get started
- The tool is intuitive and extremely easy to use.
- There are no limitations on the number of surveys performed
- It is available for research in Portuguese
- Combine the best of Google Suggest with Google Keyword Planner
- Responds super fast, showing results in a few seconds
- It shows keyword suggestions and is also related to the main keyword
- It also has long-tail keywords for more specific searches
- Allows you to apply filters, such as search volume, include or exclude a certain word
- It adopts a very useful color classification to identify the more or less easy ranking terms
- Shows the evolution of monthly keyword search volume, which helps to identify trends
- You can analyze the competition and how your content stands out on Google
- You can also see the potential visits each keyword generates.
- If you wish, you can export your search results to an Excel-type spreadsheet.
The main features of Ubersuggest
Curious to know Ubersuggest?
In this topic, I invite you to immerse yourself in the tool, so that you can discover everything it offers.
Let’s start with the home screen, which you find when accessing Ubersuggest.
See that it couldn’t be simpler and more intuitive.
so just type a keyword and start your search.
What happens next, you’ll find out now.
As the name suggests, this is a feature that provides an overview of the keyword, which includes the following:
- Search volume/month for the desired keyword
- The evolution of this volume in 12 months
- Difficulty Index for an SEO (Search Engine Optimization) Strategy
- Difficulty index for a PPC (Pay-per-click) strategy
- Cost per click on a sponsored link.
It is important to know that SEO and PPC are, respectively, strategies to generate organic (free) and paid traffic.
In the first one, you depend on great content to position your website or blog well. In the second, it pays to occupy a space at the top of Google.
One of the many interesting aspects of Ubersuggest is that it has a color classification.
See in the example the search with the keyword “food for dogs”:
This keyword has a search volume considered low (210/month) and, therefore, the tool flags it with a red color.
The same happens with Paid Difficulty, indicating little chances of getting a return with sponsored links.
In SEO, the difficulty is medium (yellow color).
Stating that there is a 58% chance of achieving a good organic classification.
Even if you think the challenge is viable, don’t make a decision now.
A keyword-only becomes an interesting opportunity when compared to others.
That’s what we’ll see next.
As you continue exploring Ubersuggest, scroll the screen until you reach this area:
What it brings are keyword ideas, with suggestions close to your search.
Next to each keyword, a summarized view appears with the same parameters of volume, CPC, PPC, and SEO, including keeping the use of different colors.
The same appears when clicking on Related at the top of the screen on the right. Check it out:
Only this is just the beginning.
Click on “See All Keyword Ideas” for more suggestions.
By doing this you will have two new screens.
The first, with keyword suggestions (there are 80 in total):
The second, with related terms (plus 701 for your analysis):
In total, then, just the “dog food” analysis gives you 781 new keyword ideas to know, watch, compare and decide on the best deals.
By default, Ubersuggest sorts by search volume, from highest to lowest.
But you can adjust as you wish – just click on the arrows next to each parameter.
And if you’re afraid of getting mixed up with so many suggestions, the tip is to use the filters.
See the option available on the left side of the screen, above the ideas presented.
You can define that only keywords with a certain search volume are displayed, considering the desired maximum or minimum.
It also determines terms that need to appear in suggestions and others that you want to exclude.
Later, I will bring examples in a very practical step by step.
SERP, an acronym for Search Engine Results Page, is nothing more than a results page on Google, which appears whenever the user searches in the search engine.
In addition to ads at the top (which eventually appear), it always brings ten organic results, ranked according to the quality and relevance of your content to a specific keyword.
Analyzing the SERP is a mandatory step in your strategy. Do you know why?
Because the highest ranked content for the keyword you are interested in is a referral.
You can study what they offer the user in terms of information, the chosen title and subtitles, if they use images (and what kind of images), how many words the content has, and so on.
It is also an opportunity to identify whether the keyword in question can provide the result you are looking for.
After all, by Ubersuggest, you find out how many visits per month competitors have achieved with a certain keyword, as well as the number of shares on social networks.
What’s to come
According to him, in the coming months, the tool will have a traffic analysis.
Basically, the feature shows how many visitors come to a website from Google.
He released an image of how it should work – it’s in English, but you can already create an interesting expectation with the graphical analysis.
A complete report on the pages of a site must also be included in the Ubersuggest package.
The idea is to show what are the main sources of traffic for a given domain, in addition to all the keywords that refer to that page.
That is, all terms used in Google searches rank the page among the suggested results.
after this second phase, there will be a third – and no less interesting.
Along with keyword ideas, Ubersuggest should present content ideas.
That is suggestions on what you can write to get along with that keyword.
This is a long-awaited novelty, as it has the potential to act as a guide for the production of quality and relevant content, which is the one that stands out on Google.
As it should be, those who work with digital marketing are eager to see the performance of new features in practice. And that goes for you, who can further qualify the strategy using the Ubersuggest tool.
How to find the perfect keywords for your website (step by step)
After getting to know the resources already available at Ubersuggest and what’s to come, it’s time to practice.
I’m going to use the tool to show you step by step how you can find the best keywords for your strategy.
To make the experience more didactic, you will again see examples.
Even if they are not related to your business, the tip is to understand the process and adjust it to your reality.
So, I recommend that you open Ubersuggest and complete the following steps taking into account the terms that are most important to you.
Create a list of topics relevant to your business
The first step is to come up with all possible keywords for the strategy.
You can do this alone or, better yet, together with colleagues, partners, and project collaborators.
In this case, the tip is to promote a brainstorming meeting, in which everyone is free to present suggestions.
It’s a great practice for nothing to be left out.
Think of words, phrases, and even sentences (four, five, or more words) that relate to your business or what it offers.
Analyze opportunities according to the user’s search intent.
Ask, for example, if those who search for “cat sales” can find what they want in your online pet store.
If the answer is negative – as in this case, it tends to be –, drop the keyword idea and move on to others.
There is no minimum or a maximum number of topics to be related.
But the deeper you go into this initial survey, the more interesting opportunities you’ll find.
And even if some terms are very similar, don’t rule out any. As we will see below, a good keyword can be differentiated from a bad one in small details.
As an example, I list below possible topics proposed for pet e-commerce in a universe of hundreds or even thousands of keywords:
- dog food
- cat vaccine
- take care of pets
- raise dog
- buy aquarium
- buy feed online
- my cat doesn’t eat
- my cat doesn’t want to eat or drink water
- dog mating
- cute kittens
- dog walker
- pet store
- pet products
- how to make the dog sleep.
Enter key terms in Ubersuggest
After surveying, analyzing,, and selecting what you consider to be the best keywords for your strategy, it’s time to see if they do justice to your choice.
You discover this when you insert each one of them in Ubersuggest, as you saw before, on the tool’s home page.
Yes, you need to do this analysis one by one and I’ll explain why.
It turns out that each keyword will give you new ideas about similar or related terms, in which you can identify better opportunities for your business.
That’s what we saw towards the beginning of this article when I presented the overview of the keyword “dog food”.
Now look at another example, analyzing the keyword “buy feed online”:
Ubersuggest brings 12 new ideas and 701 related terms.
Find several related keywords
It’s normal for Ubersuggest to come up with a large number of keywords and related ideas.
The solution to not having to analyze one by one is to establish filters, which it does on this screen:
Know the criteria you can determine to refine the results in the tool:
- Search volume: limit suggestions to keywords with a minimum or maximum monthly volume
- Paid Difficulty: set a minimum or maximum difficulty level for the PPC
- Cost per Click: Determine a minimum or maximum CPC value
- SEO Difficulty: Set a Minimum or Maximum Difficulty for SEO
- Include keywords: enter the words that need to appear in the results
- Exclude keywords: enter the words you don’t want to appear in the results.
For example, let’s go back to the keyword from the beginning: “dog food”.
By determining that the results bring up the word “food”, you reduce the total keyword ideas from 781 to 24.
And you can refine it even more.
As an exercise, let’s exclude results with less than 210 searches/month, which is precisely the potential of the original keyword.
In this way, we reached 12 results:
Export the most important terms for your business
What we just found are 12 options with a higher volume of searches than “dog food”.
Therefore, they seem to offer better opportunities for your strategy.
See in the image that you can copy the content or export it to a spreadsheet.
Then just import into Excel or Google Drive.
Just as a curiosity, if you had chosen “dog food” without doing the Ubersuggest search, you might have produced fantastic content for a keyword with 210 searches/month, disregarding another (dog food) that reaches 2,400 – therefore, with potential to generate ten times more traffic.
Analyze your competition
Okay, you hit the hammer and make an article with the keyword “dog food”.
But what does this content need to have to stand out on Google?
The answer is through competitive analysis.
It’s that peek at SERP, which you’ve already seen you can do via Ubersuggest.
Some important facts about this keyword (also note them in your specific analysis):
- The tool presents the first 100 results in SERP
- The current first place generates 729 visits/month only from this keyword
- Only the first 17 results have at least one visit/month, but they only reach double digits for those in the top 10
- The champion of social media shares is the fourth place (your content should be carefully analyzed if you have the same goal)
- The domain authority of the seventh place is higher than that of the first, which wins mainly due to superior and SEO-optimized content
- First place produced about 1,100 words; the second 900; and the third, 600. You need to offer a better and bigger (more complete) article to dig your way into the top 3.
Evaluate the best opportunities
When you’ve come this far, you’ve found that you’ll come across a huge number of keyword ideas in your content project.
The solution, then, is to use the resources of a tool like Ubersuggest to your advantage, in addition to knowing how to interpret the information it offers.
A keyword with a huge volume of searches/month will rarely be the best option, at least not for businesses that are still starting their SEO strategy and taking their first steps in the digital environment .
The best opportunities are almost always on terms that arouse the interest of a good number of users but are less popular.
Returning to the example of the keyword “dog food”, it is not a bad choice, but it poses more difficulties to rank than “how to make dog food”, for example.
But then, if you have a business aimed at pets, you can claim: “I want to sell and not teach how to make what I sell”. And it’s right to think so.
But the best opportunities sometimes are in situations like this.
How about offering fantastic content, talking about the risks and disadvantages of making dog food and, in turn, highlighting the benefits of buying dog food?
Know how to use the keyword in your favor to get what it has to offer the best, which are the hits to your website.
You learned from this reading the potential that a good keyword research and analysis tool offers.
You can’t do without this support, especially if it is complete and free, as is the case with Ubersuggest.
As in business management, you need support to make assertive decisions, with a higher success rate.
Although it does not direct financial resources, as with PPC, remember that time is just as valuable a resource and cannot be wasted by a possible lack of planning.
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