Want to go straight to the answer of what is the best Google Analytics plugins for WordPress of 2021?
The best Google Analytics plugin for WordPress is MonsterInsights.
Do you know how your website is performing?
For those of you with a new website, you’re probably wondering if your site is performing, let alone how much traffic you have, where your visitors are coming from, and which pages are performing well. To answer these questions, you’ll want to turn to Google Analytics.
If you are using WordPress, you can integrate Google Analytics with your site through plugins. They allow you to view all this information without having to leave your WordPress administrative dashboard. It doesn’t matter if your website is new or old. It doesn’t matter if you have an e-commerce site or a blog. Every website can benefit from Google Analytics plugins.
The 5 best Google Analytics plugins for WordPress
Check out my list to determine which plugin is best for your situation. I took the time to research and identify the best Google Analytics plugins for WordPress.
Over two million WordPress websites use the MonsterInsights plugin. I love this plugin because it is so easy to install and use. You can configure the plugin in a matter of minutes. It’s very simple. And it’s easier than manually adding your Google Analytics code, setting up your event tracking, setting up your e-commerce tracking (if applicable), and managing the Google Analytics learning curve.
MonsterInsights makes it easy for you, right from your WordPress dashboard. You can activate specific features of Google Analytics with just one click. No coding is required. The plugin provides you with detailed reports on your website. I’ll briefly go through each of them and list the benefits.
- Breakdown by age
- Device (desktop, mobile, tablet)
You might learn that the majority of your traffic comes from males in the United States between the ages of 25 and 34. These users are browsing from mobile devices.
- Seen pages
- The average duration of sessions
- Rebound rate
- Search terms
- Outgoing links
If you identify specific outbound links on your website that are very popular, you can use them as a potential partnership opportunity. You will also be able to focus on the referral channels that generate the most traffic.
report The content report shows you the top-performing landing pages. You’ll see the visits, average duration, and bounce rate for each page. Based on these results, you can optimize those pages to drive conversions.
Obviously, this report is aimed specifically at e-commerce websites. This is useful information that will help you increase conversions and income. You can’t go wrong installing the MonsterInsights plugin. The only catch is, it’s not free. The price starts at $ 99.50 per year.
But if you have an e-commerce site, you’ll want to go for the pro version which costs $ 199.50 per year. MonsterInsights even has a plan for agencies and developers, which costs $ 499.50. This is not bad considering that you can use it on 25 sites.
2. Google Analytics dashboard for WP
One of the most popular analytics solutions is Google Analytics Dashboard for WP by ExactMetrics. In fact, this plugin has over a million active installations.
With the Google Analytics dashboard for WP, you will be able to use the latest Google Analytics tracking code to monitor your WordPress site. This is ideal for those of you who don’t want to manually insert the tracking code.
Once installed, you will be able to view all your Google Analytics statistics from the WordPress dashboard. It makes things a lot easier for you. You will be able to follow key statistics in real-time, such as:
- Real-time visitors
- Real-time acquisition channels
- Real-time traffic sources
The plugin also helps you track specific events on your site. Some of them include emails, downloads, page scroll depth, and affiliate links. You can even create graded HTML elements that let you track custom events and actions. The plugin also offers front-end viewing options.
As an administrator, you can configure your reports on the front-end of any page on your site. You can also allow these front view permissions to other people who work on the website, such as editors, authors, and contributors. Some of the more popular reports that you can view with the Google Analytics dashboard for WP include:
- Seen pages
- Rebound rate
- Traffic channels and media
- Operating systems
- Screen resolutions
- Social networks
- 404 errors
Why is this information so important? The data allows you to learn more about the surfing behavior of people on your website. You can use this information to build a customer persona that improves conversion rates. Overall, this is a great option for any website.
Like the other plugins we’ve seen, Analytify also saves you the trouble of manually adding your Google Analytics tracking code to your site. All you have to do is install the plugin and one-click authenticate to automatically add the code. It’s a relief for those of you who are hesitant to add code to your WordPress site. Without any coding experience, even a simple copy and paste can be a bit daunting.
Analytify has all the standard Google Analytics reports and statistics. You can view them all from your WordPress dashboard. What sets this plugin apart from other options are the extras. They offer premium add-ons for things like WooCommerce integrations and Easy Digital Downloads. Depending on the type of website you own, you can also display your statistics to website visitors.
For example, let’s say you have a business directory site. The companies listed on your site would like to know about certain metrics. Thus, you can activate front-end visualization reports. The Analytify WordPress plugin is ideal for e-commerce businesses.
They have improved e-commerce tracking. You will know how many visitors added items to their cart and also get information about when people leave the cart. This information will help you reduce cart abandonment by optimizing your checkout process. You will also see things like:
- Average order value
- Product payments
- One-off purchases
- Product clicks
- Detailed Product Views
Another reason I recommend this plugin is that it provides you with automated reports via email. You can get more in-depth information about specific campaigns, posts, and pages. The shortcodes offered by Analytify allow you to integrate your data into custom models.
Moreover, you can also manage your UTM campaigns with Analytify. For those of you who are not familiar with this or want to learn more, refer to my guide on how to track your leads with UTM parameters. It’s nice to know that you can monitor these campaigns right from this WordPress plugin. Analytify pricing starts at $ 39 for one site. Add-ons are purchased separately. These all fall in the $ 19 to $ 49 range. Analytify also offers an all-in-one bundle for $ 129 per year that includes your Analytify installation and each add-on. This is the most profitable offering if you plan to purchase add-ons.
4. WP Google Analytics Events
Google Analytics already offers event tracking information that allows you to monitor specific user interactions with your website content. Think clicks, downloads, flash element interactions, or AJAX built-in elements, video plays, and gadgets.
Events are designed to help you monitor custom metrics that aren’t based on something simple like pageviews. Just because someone went to your homepage, they won’t tell you if they scrolled down to view your pricing table. Neat, right?
The only problem is that these events can be difficult to set up and configure manually with Google Analytics. Without a plugin, you will have additional work depending on the type of event you want to follow:
Again, it’s complicated. Even the Google Analytics developer page with these instructions says, “Tracking outbound links and forms can be tricky.
The WP Google Analytics Events plugin simplifies this process. You can do all of this without having to worry about coding. So if you want more in-depth information on how users interact with specific pages on your website, you’ll want to install this plugin.
It’s much easier and less complex than the standard coding process for event tracking. You can download and install the WP Google Analytics Events plugin for free on your WordPress site.
5. Workable eCommerce Google Analytics plugin for WooCommerce
In case the name doesn’t match, the Actionable Ecommerce Google Analytics plugin for WooCommerce is designed specifically for e-commerce sites. Google Analytics recently launched a new feature to improve e-commerce statistics. This is what this plugin focuses on.
I love this plugin because it is so quick and easy to install. Once you have it installed, you will be able to track your website visitor behavior across your entire e-commerce site. You’ll find out everything they do, from the homepage and product views to thank you pages. Here are some of the detailed reports you will get:
- Buying behavior report
- Payment behavior report
- Product performance report
- Sales performance report
The plugin tracks product impressions, clicks, and add-to-cart rates on each page. If you don’t want to go back and forth between your WordPress dashboard and your Google Analytics dashboard, this plugin will allow you to see everything from one place.
Every website can benefit from Google Analytics. (You already have it installed, right? If not, do it now. Now. Come on. Install it now.) But you can simplify your knowledge by getting all your reports and information straight from your dashboard. WordPress edge. All you have to do is install a plugin.
So what is the best Google Analytics plugin for WordPress?
For those of you who want a free all-in-one plugin, you should consider Google Analytics Dashboard for WP .
If you are a developer, have an agency, or want to add reports for an annual bonus, you should look into MonsterInsights .
Ecommerce websites would benefit from plugins like Analytify or the Enhanced Ecommerce Google Analytics plugin for WooCommerce.
Maybe you don’t want all of these features and prefer to focus on something specific, like event tracking. If so, WP Google Analytics Events will be your best bet.
Whatever type of website you have, I know there is a Google Analytics plugin for you on this list.
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