Digital marketing has become invaluable and a must-have for marketers. More and more people are looking for digital marketing tools. Since WordPress powers around half a billion websites, a considerable percentage of those people are marketers like you. The Google Trends data below would give you an idea of its demand.
In this article, I’ll be talking about ten plugins that every WordPress site marketer should know about.
What aspects of digital marketing can you tackle with WordPress plugins?
Before I take you straight into the list of plugins, let me cover some essential digital marketing basics. Digital marketing isn’t just about posting and promoting content on social media. There are hundreds of aspects, if not millions. Some of them are:
- Lead capture
- Search engine optimization
- Observation of the behavior of website visitors
- Optimization of the registration form
- Data visualization
With the aspects covered, let’s now begin the discussion I promised. Disclaimer: WPExplorer is an affiliate for one or more of the products listed below. If you click on a link and make a purchase, we may earn you a commission.
OptinMonster is a WordPress plugin specializing in creating pop-ups for mailing list growth. A growing mailing list is one of the measures of the success of your digital marketing campaigns. OptinMonster should therefore be in your WordPress arsenal. Capturing leads consistently is essential for marketing and growing your website. OptinMonster makes this possible with high converting pop-ups. It allows you to create pop-ups for specific moments of interaction with visitors.
For example, you will be able to create exit intent pop-ups, pop-ups for returning visitors, pop-ups for visitors who have viewed certain pages, visitors who have scrolled to a specific point on your page, and many more. All of these cool features don’t slow down your WordPress site either. Along with creating pop-ups, it offers integration with a wide range of CRM, lead storage, lead backup, A / B testing, and analytics. With over a million installs, this is certainly a complete plugin to increase your digital marketing efforts.
2. NextScripts: the automatic display of social networks
NextScripts is a WordPress plugin that allows you to publish your blog posts on social networks. The messages that this plugin publishes for you are completely marked in white. Many WordPress websites have a rich blog but low social media engagement. With this smart plugin, this gap can be effectively bridged. As a marketing manager or site owner, you would have full control over all aspects of every post. You can create the captions yourself or run the whole process on autopilot.
Finally, it offers customization for each platform. With this feature, each of your messages would sound personalized and gain clicks. It has more than one hundred thousand installations and offers a pro version.
3. Related articles online
Inline Related Posts is a WordPress plugin that allows you to put boxes containing related posts on your website. This tactic is used by many big brands like WSJ, Amazon, NY Times, to increase session length and conversion. One of the many goals of a digital marketer is to keep visitors on the website longer. A longer session duration has several advantages. If a person stays on your site longer, the likelihood of conversion increases.
In addition, it is also a ranking factor for search engines. Online related posts help you achieve this by providing a customizable “related post” box on your website. The beauty of this plugin is that it doesn’t destroy the text content of your website. In addition, it has more than twenty styles. So you can make the associated mailbox blend into your WordPress site. It has over sixty thousand facilities. You will therefore find it as reliable as expected.
Jetpack helps you secure your WordPress site. Plus, it helps speed up your site and manage it smartly from anywhere. Some of the critical aspects of any effective digital marketing campaign are site security, improved performance, and manageability. With Jetpack, your WordPress site would excel in all of these areas.
It offers your site protection against brute force attacks, spam filtering through Akismet. And it is not limited to these alone. Backing up your entire site in real-time, detecting malware, and resolving threats are also part of his area of expertise. This is possible since JetPack plans include VaultPress, one of the best ways to back up your WordPress site.
For improved performance, it reduces downtime at peak times. As a result, your site loads faster and provides a better experience for your visitors. JetPack also provides advanced analytics, a comprehensive ad program, and integration with WordPress mobile apps. With over five million installs, it’s as reliable as any WordPress plugin!
5. Classification mathematics
Rank Math is a WordPress plugin that manages search engine optimization. It comes with a wide array of features that help your site become SEO friendly. As a digital marketer, you are well aware of the benefits of search engine optimization. The quality of the traffic is significantly higher than that of other sources of visitors. However, reaping the benefits requires constant optimization effort.
This is what Rank Match helps you. This smart SEO plugin can take on many responsibilities of your SEO team and let you focus on growing your business. From schema markup to internal link suggestions, it can refine virtually every aspect of your SEO strategy. With in-depth content analysis and a module-based system, you will be able to use it easily and make your site content more relevant to your visitors. With over four hundred thousand installations, you have no reason to doubt its effectiveness.
Read more: Can Oribi.io replace Google Analytics?
Akismet is an anti-spam plugin for your WordPress site. It scans all comments on your site for spam. As a marketer, you would definitely want people to comment on the posts on your WordPress site. These comments are a sign that people find your content engaging. However, you are well aware that many spammers would post comments to reduce or harm your site’s authority. With Akismet, you would be able to fight it better.
It is very effective at filtering spam comments thanks to its ever-expanding global spam database. With its easy-to-use features, you and your team would have greater and greater control over your content and comments. You would be able to detect the biggest spam threats on your site and remove them permanently with ease.
Currently, with over five million installs, there is (almost) nothing that can go wrong when you get it for your site. If you’re already using Jetpack, Akismet is included in your plan – so there’s no reason not to try it.
7. Mailchimp for WordPress
Mailchimp for WordPress is a plugin that integrates your site with your Mailchimp account. If you’re a digital marketer worth its salt, you know Mailchimp. Mailchimp is an email marketing tool with over a million subscribers. And if you want to integrate your Mailchimp account with your WordPress site, then Mailchimp for WordPress is what you need.
Apart from this integration, this plugin also helps you with other things. These include, but are not limited to, creating signup forms, optimizing the newsletter, integrating existing forms on your site, and many more. Beyond these features, it also offers integration with other WordPress plugins that marketers like you use on their sites.
ThriveLeads is a WordPress plugin that helps marketers optimize conversion and generate leads. The plugin allows you to create ten different types of out-of-the-box registration forms. Moreover, it allows you to categorize your visitors into different types and show them personalized offers. This feature is very useful in increasing the conversion rate of your site.
It also comes with a robust but easily usable A / B testing engine for testing your forms. Using this engine, you would be able to determine the ideal form type for different locations and visitors to your site. To help you optimize your forms, ThriveLeads also offers sophisticated analytics. With more than one hundred thousand installations,
WPForms is an advanced forms builder plugin for WordPress sites. No emphasis can be too much when it comes to creating forms that are optimized for conversion. So digital marketers are always looking for the next best tool. WPForms can surely be at the top of the list of such tools.
Apart from creating forms, it also provides signature inclusion, custom captcha, spam protection, logic-based form fields, and many more. You would be happy to know that it can be integrated with PayPal and Stripe to create payment collection forms. And there are even more features included with WPForms Pro. Created by the brains of OptinMonster,
10. Asset cleaning
Asset Cleanup is a WordPress plugin that helps you increase your site’s loading speed. The fast loading speed can make or break a site. Any digital marketer should be well aware of this fact. Few, however, know how to reduce the speed of a WordPress site. This is where asset cleaning comes in handy.
As the name suggests, it cleans up all the resources on your site. It can scan every page of your site and find redundant code segments. By optimizing the number of. CSS and. JS files can drastically reduce the HTTP requests that your site has to load on a browser. The shorter your site’s load time, the better it will rank on search engine results pages. Have you heard of the saying “a car is as good as its driver?” Well, that’s also true when it comes to WordPress plugins.
If you are a knowledgeable digital marketer, the plugins described above definitely increase your skills. As a seasoned marketer, I recommend that you continue to hone all aspects of your digital marketing skills. The more you learn, the more you earn. It’s that simple! I recommend that you continue to refine all aspects of your digital marketing skills. The more you learn, the more you earn. It’s that simple! I recommend that you continue to refine all aspects of your digital marketing skills. The more you learn, the more you earn. It’s that simple!
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