To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

• launching a cross-device campaign
• running ads only on mobile devices
• addressing consumers’ needs
• carrying over the theme of her traditional ad campaign to her online campaign

The correct answer is: addressing consumers’ needs

Read more: Dynamic search ads would be most helpful for:

Clarification: A hunt publicist should zero in on tending to consumers needs while making a client experience that is pertinent and valuable at each touchpoint. Advertisers should zero in on three key regions — recognizing key snapshots of goal, following through on needs at the time, and estimating all minutes — to make a client experience that is applicable and valuable at each touchpoint in this new way to buy.

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