The best marketing campaigns of 2022 & upcoming trends

By Bex

The world is already enjoying many significant technological advancements, but the future will be even more digital than today. It will also be marked by exponential growth in adopting Artificial Intelligence (AI), blockchain, and Internet of Things (IoT) technologies. These technologies are all data-related, which makes marketing even more important than ever. As we know, marketing helps businesses grow by creating compelling content that drives customers to take action.

Great marketing campaigns don’t just happen; they require a lot of time, money and effort to execute. That’s why the best marketers get the training from experts in the field. For example, Aston University has graduated exceptional experts with a Doctor of Business Administration online, and CEO Magazine considers the program one of the world’s top DBA programs. Programs like this enable you to take the next step as a business leader and prepare you to solve real-life business problems to bring your business to the next level.

Learning about current trends and continuous training will provide you with the knowledge you need to succeed in marketing. Let’s explore some of the top marketing campaigns of 2022 and, more importantly, see what’s coming up soon.

Lessons from three of the most effective marketing campaigns

Marketing is a competitive field where the slightest advantage can make the difference between success and failure. With so many brands competing for attention, it’s no wonder that marketers constantly find new and innovative ways to stand out. Brands with loyal followings need to think outside the box to stay ahead of the curve. For inspiration on marketing a business or product effectively, you won’t find a more impactful list than this one.

IKEA catalog goes digital

Everyone loves to read the IKEA catalog, but it’s been shifting away from our mailboxes. In 2022, it transformed into a shoppable Pinterest version. As the print version ended, consumers were rerouted to look for it on IKEA’s website. IKEA equipped the digital catalog with a questionnaire to get user information and create personalized recommendation boards and products.

E*Trade off the grid

Everybody loves babies, and that’s why there are two adult babies in a recent E*Trade ad campaign. These adorable little ones happen to both be crypto experts. The baby in this ad campaign comes out of super-early retirement to assist people who have money sitting idly. The fact that the baby is a crypto expert leads to the idea that investing in crypto could allow consumers to retire early. The ad drives home its point that E*TRADE is offering a fresh new way for people to make their money work for them.

Amazon Prime Days and SEO marketing

There’s a reason that Amazon is the world’s largest online retailer: they know how to keep customers coming back. They do it through their excellent use of technology, including search engine optimization (SEO), product recommendations and Prime Day. The idea behind Prime Day is to create a memorable shopping day that offers premiums and additional discounts for Prime members. Since it started, Prime Day has enjoyed extensive media exposure.

Now that we’ve had a taste of what’s worked in 2022, let’s explore the top marketing campaign trends on the horizon!

Video marketing: Going live

One of the main trends in effective marketing campaigns is the ever-increasing use of video. That’s because video is more engaging than static images. However, it is also a good way for marketers to stand out from the noise.

For example, social media companies now prioritize videos over photos. In response, marketers have started creating videos and live videos. In short, live video is now one of the most effective ways to increase website traffic. Moreover, it is very cheap to produce these videos because everyone has a cell phone camera these days. If you’re a beginner in video editing, you can try an online video editor to edit them effectively without downloading or installing any software.

AI-driven advertising and marketing

Artificial intelligence and technology are becoming increasingly prominent in the marketing landscape. More businesses are adopting AI-driven marketing strategies. AI is such a central part of marketing that it’s now a significant marketing trend in its own right. The rise of AI in marketing will continue to grow in the coming years.

One advantage of using AI tools is that it’s relatively cheap. A company can invest in AI tools without hiring a team of data scientists. Moreover, AI-driven platforms, such as Salesforce, HubSpot, and Marketo, are helping marketers to scale in ways that were never possible in the past.

Blockchain for transparency and data sharing

Blockchain technology is another marketing trend whose prominence will grow in the coming years. Blockchain enables businesses to create transparent digital information chains. It also allows them to share data with other stakeholders securely. These are two areas that marketers have a great deal of control over.

Marketers can use blockchain to their advantage by creating unique digital assets. For example, they can make a token like a gift card, coupon or membership card. Marketers can also use blockchain to support virtual collectible items.

IoT-based marketing for customer experience

The Internet of Things (IoT) is another marketing trend that will take off in the future. IoT enables businesses to connect physical devices to the internet, allowing customers to interact with businesses in new and creative ways. Furthermore, it enables companies to gather customer data in innovative ways. For example, one way marketers can take advantage of IoT is through augmented reality. Augmented reality is a technology that superimposes digital content onto the physical world.

Another way marketers can use IoT is by creating real-time experiences. This can be supported by tracking customers’ movements and behaviors. The IoT is an excellent way for brands to create unique digital experiences.

Start innovating now for tomorrow

Marketers who want to succeed tomorrow need to start innovating today. If you’re a marketer, this means taking a close look at what’s working in the industry today, and it also means keeping an eye on emerging technology and adapting your marketing strategy to leverage these tools. Marketing professionals should break out of the familiar methods to experiment with new marketing strategies.

There’s no telling exactly what the marketing landscape will look like in five years because of the emergence of powerful tech such as blockchain or artificial intelligence. The better it gets, the more creative opportunities arise. That’s why staying on top of marketing through upskilling and education is vital. Nevertheless, by drawing inspiration from current brand successes, marketers can position themselves to be successful for years to come – regardless of the technology.

By Bex
Bex is a technical and non-technical writer, he is into the content marketing industry since 2015 and also contributed to many top news sources in the world