Tag: Shopping Ads Certification Assessment Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Why is using the performance targets feature after utilizing the Performance Planner recommended?

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding? (Duplicate 1)

Which type of automated bidding strategy is Target return on ad spend (ROAS)?

Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)