Tag: Google Ads Display Certification Answers 2022

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

Uploaded ads give advertisers access to more inventory than Responsive Display Ads.

Which of the following are the benefits of using Responsive Display Ads?

What two main ad formats can be used in a Google Display ads campaign?

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?