Tag: Google Ads Certification Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Why is using the performance targets feature after utilizing the Performance Planner recommended?

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding? (Duplicate 1)

Which type of automated bidding strategy is Target return on ad spend (ROAS)?

Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)