Tag: Adwords Fundamental

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get.

Cost-per-thousand impressions (CPM) Cost-per-acquisition (CPA) Manual cost-per-click (CPC) Automatic cost-per-click (CPC) The

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When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your

traffic estimates for placement ideas historical conversion rate estimates for your keyword

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What’s a reason to use the “Search Network with Display Select” campaign type?

Your ads only show on the first-page search results You can use

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Keyword Planner can help you build a new Search Network campaign by:

organizing potential placements into ad groups suggesting landing pages for your ads

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What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

Replace the existing landing page with the new one and compare this

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You can use Display Planner to see potential web pages where your ad can appear based on your keywords

see which images and text ads within your campaign are performing best

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Conversion Optimiser can help drive conversions by using your conversion history and:

cost-per-click (CPC) goals to show the optimal ad when a conversion is

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What does “converted clicks” measure?

The total number of clicks within your chosen conversion window The total

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