What is Snapchat code, how to use it and what it is for

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Snapchat code

The Snapchat code is a quick and easy way to add a friend. With all the updates from Snapchat, it’s not easy to navigate. We will show you how to do it:

Snapchat code


To understand what a Snapcode is, you have to understand what a QR code is. Indeed, the Snapchat code is ultimately just a Snapchat-style QR code. The QR code is a bit like a two-dimensional barcode made up of black modules arranged in a square with a white background. The arrangement of these points defines the information contained in the code.

Each Snapchat user has their own Snapchat code, i.e. a unique digital code. To find it, just tap on the little white ghost at the top of the screen which also allows you to access the application settings. A new screen page appears with your yellow Snapchat code with a whole bunch of little black dots.


To find your Snapchat code you have to go to your Snapchat application and click on your profile at the top left. Your Snapchat code will appear at the top of your screen. Here you can save it or share it with a URL.

A Snapchat code looks like this:

Snapchat code

Read more: How to see Snapchat memories: all you need to know about Memories


There are several ways to add someone with a Snapchat code:

  • By taking a photo/screenshot of the Snapchat code
  • Directly on the camera by clicking on your screen
  • Directly on Snapchat by clicking on your screen

For the first technique:

  • Take a photo or screenshot of your friend’s Snapchat code
  • Then go to the menu “Add friends”
  • On the screen then appears a small ghost to the right of the search bar, click on it
  • Your filmstrip with all of your images opens. Just select the photo with the Snapchat code you want to add

For the second technique:

  • Ask your friend to show their Snapchat code
  • Open your camera and aim for the Snapchat code
  • Without taking a photo, press the Snapchat code with your finger on the screen
  • This process will directly open a link to add your friend.

For the third technique:

  • Ask your friend to show their Snapchat code
  • Open your Snapchat app
  • Act as if you were going to take a picture of the Snapchat code but without taking a picture, press your finger on the screen
  • This process will directly add your friend.

Since the last update, it is also possible to add Snapchat directly from the screen of a website for example. You open Snapchat, you take a screenshot of the Snapchat code, and automatically this contact will be added to your friend’s list. You can make your Snapchat code available on your blogs, on Facebook to develop your network. Be careful though: don’t accept just anyone, especially if you post personal content that you only want to share with your closest friends.


You can now customize your snapcode with bitmoji. You can change his expression, his attitude.

Here’s how to change your bitmoji in your Snapchat code:

  1. Go to your Snapchat profile
  2. Go to the bitmoji submenu and click on “Select a selfie”
  3. Choose the pose you like the most and press “finish”

Finally, you can then share your Snapchat code with your selfie on the networks using the social sharing button located at the top right. There you go, you know everything about Snapchat codes. You will be able to quickly develop your network. Use our Snapchat code to see if you got it right.

How to scan a Snapchat code saved on your camera roll

Snapchat has a quick add method that allows you to follow accounts. It’s called ‘Snapcodes’. Snapchat codes are Snapchat-branded QR codes that direct you to a user’s account and can also be used to share links. To scan a Snapchat code, you need to point the app’s camera at it. This means that if you’ve saved a Snapchat code to your camera roll, you can’t scan, which is inconvenient, to say the least. In a recent app update, Snapchat has finally rectified this problem and you can now scan a Snapchat code saved on your camera roll.

This feature was added via an app update, so before trying to scan a Snapchat code saved on your camera roll, make sure you have the latest version of the app on your phone.

Read more: Why do we lose our red heart on Snapchat?

Scan a Snapchat code saved on your camera roll

Open Snapchat and tap on the ghost or bitmoji in the upper left corner. On your profile screen, tap the gear button in the upper right corner. On the Settings screen, tap ‘Snapchat code’.

The Snapchat codes screen has an option called ‘Scan from Camera Roll’. Touch it and from your camera roll, touch the image that contains the Snapchat code. Snapchat will scan it and give you options to open and/or subscribe to the account.

You can scan the code to your profile, but it will only give you a smiley emoji in response. If you scan the code for a user that you already follow, it will again alert you that the account is already on your friend’s list.

The image you can have the code anywhere. The total of the image does not necessarily have to be the Snapchat code. For example, if you have saved a promotional image that has a brand code at the bottom, it will work just as well. It may take a little longer for the app to scan, but it works the same.

It makes sense that the main app’s camera can’t scan Snapchat codes saved on the camera roll. You are supposed to be able to choose images from your camera roll and add them to your story or send them in a chat. It has a specific purpose that it should not collide with something that is a secondary feature, that is, scanning branded QR codes. The only limitation with this new feature is that it is somewhat well hidden. Unless users regularly read the changelog for each new Snapchat update, they are unlikely to discover this. Most people might still believe that they can only scan a code if it is on a screen in front of them, or in print.

How to use Snapchat codes to market your business

Looking to make strides with Snapchat’s 188 million daily active Snapchatters? It may be time to crack the code, that is, the Snapchat codes or Snapcodes.

We’ll cover the basics of Snapchat code marketing, including Snapchat codes for filters and Snapchat codes for adding friends and gaining followers.

Plus, we’ll look at the clever ways brands like Pepsi, Burberry, and Disney have used Snapchat codes to spice up their digital marketing campaigns.

What are Snapchat codes?

Snapchat codes are scannable badges that can be read on smartphones. Think QR codes, but with a white ghost, yellow background, and a unique arrangement of black dots. Each Snapchat user has their own individual Snapchat code, which doubles as a profile picture and a shareable “follow” button.

Snapchat codes allow Snapchat users to quickly add friends and followers, but that’s not all. Special Snapchat codes can be created to share branded filters and lenses, unlock exclusive content, link to specific web portals, and more.

For brands, Snapchat codes are an ultra-modern way to connect with customers where they already are and engage them with contextually relevant experiences.

Brands that take advantage of the features of the Snapchat platform can scale up from mere advertising to entertaining followers with personalized, immersive, and interactive branded content.

8 ways to use Snapchat codes for business

1. Get more followers on Snapchat

The most obvious use of Snapcodes is to promote your Snapchat presence and gain more followers. Include your company’s Snapchat codes at any point of contact where customers can be with a smartphone in hand, which is virtually anywhere today.

Newsletters, packaging, and business cards are all places you might want to add your Snapchat code profile, too. Some brands even swapped their Facebook and Twitter avatars with Snapchat code profile photos, but that trend has slowed, likely in response to updated brand content policies.

2. Connect with your customers in stores

Access to more data and behavioral targeting can make it easier to connect with consumers in the virtual world. But while traditional environments can be comparatively sterile, in-store engagements are one of the most crucial points of contact between the consumer and your brand.

A 2015 study found that in-store communication is more influential than all other communication, including advertising.

To bridge the offline retail experience, many brands have turned to Snapchat codes. For the 2016 launch of the luxury fashion brand placed QR codes on its product labels at select retail stores. When scanned, Snapchat codes connect customers to the Snapchat Discover channel.

The Snapchat code campaign didn’t just increase Snapchat follower count. It positioned the high-end retailer as an authority on menswear. It was no longer just a menswear and fragrance line, but also a personal tailor and wardrobe guru.

3. Create a gamified experience

If there is anything to learn from the success of Pokemon Go! is that people love a good scavenger hunt, especially when it comes to augmented reality.

Disney, Universal, and Six Flags scattered Snapchat codes in their theme parks in the summer of 2018. Visitors who scanned the Snapchat codes got special access to Mikey and Minnie Mouse filters, lenses that showed Minions playing on the park grounds. Universal and the heroic acts of Superman.

It’s easy to see the gamification potential of Snapchat codes for franchises or brands that have multiple or regular engagements with customers.

Imagine unlocking a special discount code with Lyft after scanning Snapchat codes on five previous trips, for example.

Or an airline with a leaderboard of frequent fliers who scan Snapchat codes in airline lounges.

What about a coffee shop that unlocks secret menu items after a certain number of Snapchat code scans?

4. Generate anticipation and intrigue

To promote their thriller Girl on the Train, Universal Pictures launched a mysterious series of billboards with a large Snapchat code and the haunting question, “What happened that night?”

When scanning the Snapchat code, a branded filter was unlocked, available only for an hour.

Cryptic campaigns that ask Snapchatters to “crack the code,” using Snapchat cameras as detective magnifying glasses, take advantage of our irresistible need to solve mysteries. Done right, the result can lead to a memorable and rewarding “a-ha moment” or “wow factor.”

Include a call to action like “Snap to Unlock” for those users who can find their first Snapchat code in the wild.

To spice up the Gilmore Girls rebirth and celebrate the show’s 16th anniversary, Netflix turned 200 real-world coffee shops into Luke’s Diner, Stars Hollow’s fictional greasy spoon. Customers received Snapchat code coffee mugs that opened Gilmore Girls-brand filters, with “Netflix” charred on toast.

In one day, the filter was used more than 880,000 times.

5. Turn fans into brand ambassadors

Instant codes that unlock branded filters and lenses have the power to transform Snapchatters into brand ambassadors. A 2016 KFC campaign featured Snapchat codes on posters and packaging with the call-to-action “A Quick Photo With The Colonel.” A scan of the code unlocked the opportunity to take a selfie with the Kentucky colonel. “By unlocking the secret filter, people can have fun with the colonel and share the moment with their friends,” said KFC UK’s social media manager.

From July to September this year, in one of the largest lens campaigns in Snapchat history, Pepsi printed Snapchat codes on its 20-oz bottles, 12-pack boxes, and out-of-home ads. Over 20 codes were created, unlocking a variety of branded summer experiences, from cookouts at campfires to skydiving. The activation resulted in 70 years of total playtime and a reach of 8 million Snapchatters.

Brands can also encourage Snapchatters to share exclusive lenses with friends to expand the reach of their branded content and increase brand consideration.

6. Let the followers “prove” themselves

In June 2017, launched the first custom makeup filter on Snapchat. The filter was essentially a makeover to augmented reality, allowing Snapchatters to try Monsieur Big mascara and Matte Shaker lipstick shades without the need to remove makeup or travel to a store.

The filter was available for a limited time and was later offered exclusively through Snapchat codes.

This type of trial-before-you-buy activation may not work for all brands and could be counterproductive if not implemented effectively. But if done right, a flattering filter combined with a purchasable Snapchat ad could lead to instant conversions.

7. Offer exclusive content for participation on the second screen.

Presenting behind-the-scenes details and extras is a great way to draw in the second-screen momentum that many viewers have during live shows and events.

In anticipation of the Game of Thrones season 7 premiere, an exclusive viewer guide was made available via Snapchat code. The guide included extras, a who’s who inventory of characters and houses, an interactive map, and stories. Viewers can view this guide on their phones while watching the episode on television.

The Seattle Mariners were the first professional sports team to share a Snapchat code on a jumbotron, and several other teams quickly followed suit. A code on the big screen can give fans quick access to player and team stats, dressing room and practice equipment, and more.

Sports games provide brands with a captivated audience of fans. With the right calls to action, they can also keep their fanbase engaged after the game.

Of course, it makes sense for sports franchises to push Snapchat subscription on their turf, but nothing is stopping other brands from taking advantage of a captive crowd and participating in the sports action on the second screen as well.

8. Know your audience

One of the biggest benefits of using Snapchat codes is that it provides brands with more user data.

Information on where Snapchatters scan codes and engage with products, which products they are engaging with, and more can be gleaned from campaign analytics.

Data mining can also be a strategic element of a campaign. But to unblock the content, Snapchatters were asked to provide their names and email addresses, which Gatorade could use to retarget fans on Snapchat and other social platforms.

Instant codes can also be used to link polls, votes, or questionnaires. Use them as prompts to enter contests and campaigns. It is beneficial for everyone when your brand can create an engaging experience for followers and collect information and feedback from customers at the same time.

If you use Google Analytics and its Snapchat code links to a URL, don’t forget to add a Google Analytics tag.

How to access and share your Snapchat code

Register here to download a high resolution. PNG and.An SVG version of your Snapchat code. To share your Snapchat code:

1. Open the Snapchat app.
2. Tap your profile icon in the upper left corner.
3. Touch the icon again to enlarge it. Snapchatters can scan the Snapchat code directly from their screen
4. Click Share Snapchat code and choose your desired method
5. You can also save your Snapchat code to your Camera Roll for future sharing.

Read more: 70 Snapchat Tips: The Complete Guide

How to scan a Snapcode

1. Open Snapchat and point your camera at a Snapchat code. You can scan Snapcodes from computer screens, phone screens, televisions, jumbotrons, billboards, posters, packages, and more, as long as the resolution is high enough.
2. Take a photo
3. A message should appear on the screen.

How to create your Snapcode

To generate a URL Snapcode, simply add the website link of your choice and hit “Create a Snapcode!” You will also be given the option to add an image to the Snapcode.

You can also create Snapcodes in the app with these steps:

1. Open Snapchat and touch your profile picture.
2. Select the Settings icon in the upper right corner.
3. Touch Snapcodes
4. Choose to Create Snapcode and add your URL

From the Snapcodes section of the app, you will also have access to the Snapcodes you have created and their statistics, as well as your scan history.




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Posted by Rebecca
Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
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