Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Siona is using Target impression share automated bidding strategy to make sure her ads are getting a minimum number of impressions on the top of the page.

• Maximize clicks
• Target return on ad spend (Target ROAS)
• Target cost-per-acquisition (tCPA)
• Target impression share

The correct answer is: Target impression share

Read more: Which of the following factors wouldn’t change an account’s optimization score?

Target impression share is a Smart Bidding methodology that consequently defines offers determined to show your advertisement on without a doubt the highest point of the page, on the highest point of the page. Target impression share is accessible either as a standard technique in a solitary mission or as a portfolio system across different missions.

Target impression share offering consequently sets offers to assist with accomplishing your Impression Share objective across all missions utilizing this system.

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