keywords ideas

Free keyword generator, find the most searched keywords, find the keywords of a site or even identify examples of relevant keywords for your SEO. All of our favorite tools!

The goal of any SEO (natural or paid) is to make your content visible to people who are looking for exactly what you are offering.

To do this, your content must be optimized for the search engine.

Determine the keywords related to your product or services that you can use for your SEA and SEO.

Free keyword research tools are a great way to find out what keywords are used on search engines for your brand.

keywords ideas
keywords ideas

Free tools to find relevant keywords

The first thing you need to do is find keywords that you want to write about.

For this, you can use free keyword research tools or keyword generators. Here is our selection of favorite tools

Keyword Shitter

Beyond its funny name, Keyword Shitter is a free keyword research tool that spits out (for lack of a better term) keyword ideas at the push of a button.

Google Keyword Planner

Keyword Planner is a free tool.

To use the Google Keyword Planner, you MUST have a Google Ads account.

To help you get the most out of this tool, I’ll break down each of the two main options.

The keyword approach: Those words and phrases that describe your activity (for example, “weight loss” or “coffee”). This allows you to access Google’s internal database containing keywords for different industries. You can enter multiple keywords in this field. Just put a comma after each keyword and hit the Enter key.

Finding a Site’s Keywords: This is designed for Adwords users. But sometimes you can find a few solid keywords using your site’s home page or a blog post.

Keyword Planner will then scrape your site or search its database to list the most relevant keywords for your Google Ads campaigns or your SEO content work.

For each keyword, you get a useful search volume forecast to prioritize your work.


Ubersuggest is a free SEO tool specializing in generating new keyword ideas. Originally founded as a tool that picked up terms from Google Suggest, Ubersuggest was recently acquired by entrepreneur Neil Patel, who has since expanded the feature set significantly.

SEO keyword audit


Moz Keyword Explorer sets the standard for SEO tools in more than one way. It has the most comprehensive set of tools we’ve looked at in this roundup, and its metrics have become an industry standard, even among marketers who use other tools.

Developed by the famous Rand Fiskin, this tool allows you to really audit your SEO content strategy.

Find the keywords of your competitors


Find content opportunities at your fingertips by reviewing your competitor’s high-traffic pages.

Find out how your competition is gaining backlinks, then replicate their strategies.

Keyword and SEO Site Auditing: Identify critical SEO issues that are hurting your website’s performance in Google.

Keep an eye on your ranking evolution with Rank Tracker

Read more: Google Ads: The calculation of the Quality Score finally revealed!

SEM Rush

Semrush is an all-in-one suite of tools for improving online visibility and discovering marketing insights. Our tools and reports can help marketers who work in the following services: SEO, SEA, keyword research, competitive research, PR, content marketing, marketing insights, Google campaign management …

What will interest you is in the free version: the tool that will allow you to find the right keywords for your website, those of your competitors, and especially to monitor your relative rankings on search engines!


SpyFu ‘s dashboard is smartly laid out with a top navigation bar with tabs for SEO search, SEA search, keyword research, etc.

Much like SEM Rush, there are a lot of things SpyFu can do in the SEO tool spectrum, but I’m going to focus primarily on competing keyword research.

Find long-trend keywords

Long-tail keywords are more specific – and usually longer – keywords or queries than generic keywords.

Long-tail keywords get less search traffic, but they usually have higher conversion values because they are more specific.

Keyword tool

The keyword tool is a keyword research tool focused on marketplaces (Amazon, eBay), Apple’s App Store, hashtag research on Instagram, Youtube, Google, and Bing.

Of course, if you are looking for a Google keyword research tool, this is one more option in the market, but if you are looking for an Amazon keyword research tool with monthly search estimates and seasonality data, you will have to rely on the data from Keyword tool.

Quantum SEO

Ideal for the semantic analysis of your SEO keywords and your missing keywords.

Quantum SEO is very good at finding new keywords and expanding your semantic cocoons.

Indeed the tool generates by itself a mindmap of organized keywords that you can manipulate and customize!

keywords ideas
keywords ideas

Keyword concatenation tool

Found. co

The small tool is still useful for your keyword generations especially with the upcoming evolution regarding keyword matching

PPC Keyword tool will allow you to automatically create your keyword variations with some very useful control options like the order as well as the final format (expression / exact …)


In SEO and more for your Google Ads keywords, you need to think about all the possible variations around your keywords. It’s tedious but still essential if you want SEO and performance with small onions.

It goes through the integration of spelling errors and frequent typos (we will see it below) but also by the stupid fusion of keywords and expressions.

With MergeWords – it only takes one click to merge keywords to create various combinations. The tool will bring together the keywords in different combinations in 1 click. You no longer have to worry about filling in all the keyword combinations manually or searching for formulas in Excel to try and find a smart way to do it.

You may even have an additional option to use other separators for keyword combinations or wrap them in symbols to help you generate keywords for paid search ads.

Misspell keyword tool

Adwords generally take misspellings into account. You can see this when you check out what people are looking for to trigger your ad. You can see this by going to “Campaign” -> “Keywords”. Click on details and you will see auction information. You can then select individual keywords or all.

With the SEISO analysis of more than 15,000 Google Ads accounts, we confirmed that the integration of typos and common spelling errors in exact targeting keywords brought more performance.

And I would like to point out that this tool is 100% free!

Find keywords for Google 0 position

What is a 0 Position on Google?

Position zero is the common term in SEO circles to talk about the featured Snippet Answer box on the Google SERP.

To position yourself on this, I advise you:

Answer the public

Answer The Public is an ideal freemium tool for searching for key phrases in the form of questions that will allow you to reach position 0 in SEO.

Learn from your current traffic

Your users are the best source of information for finding keyword ideas and increasing your traffic to similar audiences!

Google Search Console

The Google Search Console is an ideal tool for understanding what is happening before you visit your site.

That is, how your visitors behave before they arrive on the search engine.


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