Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

Following is the correct order to set up an effective Customer Match strategy:

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

1. Segment a customer list, based on the desired marketing action.
2. Upload the list to Google Ads.
3. Translate the list into an audience list and make it available for targeting.
4. Customize your creatives with special offers or incentives that are specific to this audience.

Read more: Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

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