- Enable A/B testing of DinoWorld landing pages to manage spend during seasonal fluctuations
- Remove 10 percent of spend from each DinoWorld budget group to account for seasonal fluctuations
- Create duplicate DinoWorld keywords to run as a control group
- Customize the spend allocations to provide more spend during popular events at DinoWorld Theme Park
Once budget plans are set in Budget Management, what is a best practice for allocating spend to meet DinoWorld Theme Park’s business needs?