- Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living rooms.
- The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform.
- 95% of users access videos on YouTube in a living room, using any type of internet-capable device.
- 75% of users who watched a commercial on TV will search for that same ad on YouTube from a living room.
Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason YouTube would be a good solution for her client to consider?