MonsterInsights vs Jetpack Stats – Which is better? – Guide

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MonsterInsights vs Jetpack Stats

MonsterInsights vs Jetpack Stats : who would win?

If you ask, you’re probably looking for the best plugin to track your website visitors and find out statistics about their interactions on your website. WordPress offers several analytics plugins to perform these functions, but MonsterInsights and Jetpack Stats are by far the most popular; and for good reason. But which one is really the best for YOUR needs? In this article, we’ll compare the MonsterInsights vs Jetpack stats in depth so you can make your final decision.

Overview: MonsterInsights vs Jetpack Stats

What is MonsterInsights?

The MonsterInsights plugin works on your WordPress site or blog to facilitate integration with Google Analytics. As the most powerful and popular website analytics tool available, harnessing the power of Google Analytics on your website can provide you with detailed information and statistics about your website visitors and the way they interact with your content. While Google Analytics can be difficult to set up on your own, MonsterInsights makes it too easy, even for absolute beginners.

The installation process becomes a hassle-free experience, taking only minutes out of your day rather than hours; no coding skills required. Plus, see not only all the default stats Google Analytics has to offer, but sophisticated metrics as well. Events, ecommerce stats, and more will be right at your fingertips and ready for viewing. Far superior to using Google Analytics alone, MonsterInsights places user experience as its top priority. Friendly for beginners and easy to use, MonsterInsights is a rising star that will keep climbing.

What are Jetpack statistics?

Jetpack is a composite plugin that includes a number of features that you might find useful for your website; including security, spam protection, and site backups. Jetpack Stats is one of the modules that you can add to the Jetpack plugin as an additional feature. When you activate Jetpack Stats, after installing and activating the Jetpack plugin, you can use it to view reports on your website visitors and how they are interacting with your WordPress website. So far, so good? At this point in the analysis, the MonsterInsights vs Jetpack stats seem almost identical, right? Well, everything that’s about to change in the next section …

How it works: MonsterInsights vs Jetpack stats


MonsterInsights is first and foremost a Google Analytics integration plugin. All you need to do for this to work is to connect your Google Analytics account to MonsterInsights. If you have been using Google Analytics to track your website data for a while, you will get results almost instantly. Your dashboard will look like this:

If you are new to Google Analytics, it may take up to 48 hours for results to appear on your MonsterInsights dashboard. If you were using Google Analytics (GA) without MonsterInsights, you will need to manually insert the GA code into your theme files.

This is a particularly difficult task for beginners or anyone without coding skills; and involves many risks. Even the slightest coding error can skew your Analytics data or, worse, damage your website. With MonsterInsights, you can set up even the most advanced Google Analytics tracking with just a few mouse clicks.

It’s incredibly easy to set up and conveniently located on your WordPress website. You don’t have to leave your site to access a third-party platform to view your reports.


Jetpack Stats is part of the Jetpack plugin. This means that Jetpack Stats is just a footnote on a long list of other features included in the global Jetpack plugin. While MonsterInsights was designed purely with analytics in mind, the analytics features of Jetpack Stats are only afterthought.

To activate Jetpack on your personal website or blog, you need to create a account and connect your site to that account. Since Jetpack uses its own brand of analytics tool, rather than integrating with Google Analytics, it may take some time for information to start showing up. Your dashboard will look like this:

Unfortunately, only a small fraction of your website stats are available on your WordPress dashboard. To view your “full” analytics, you will need to log in and access your account. Even then, the reports will not be as complete or complete as they would be if you had used Google Analytics or MonsterInsights.

Tracking Features: MonsterInsights vs Jetpack Stats


With MonsterInsights, you will have access to all types of advanced tracking features you can imagine. The menu bar, conveniently located in your WordPress website, looks like this

From this menu bar, you can access:

  • Download Tracking
  • Electronic commerce tracking
  • Custom dimensions
  • Ad tracking
  • Referral tracking
  • Statistics in real time
  • Forms tracking
  • And much more…

Since MonsterInsights was designed with analytics in mind, tracking is its only function; and he does it with excellence.

Jetpack Statistics

The Jetpack Stats menu bar tells you pretty much everything you need to know about its features:

Since Jetpack Stats is just a small part of the overall Jetpack plugin, it only provides the most basic. You can view the total number of your visits, the total number of comments and some other basic statistics; however, no advanced tracking functionality is available.

Read more: Top 5 best Google Analytics plugins for WordPress of 2021 – reviews

Bloat: MonsterInsights vs Jetpack stats


MonsterInsights comes with all the essential features you will need to get the website analytics you need. It has one goal: to provide you with the data you need, in a way that works for you. It is light and without bloat. And while you can implement additional features by installing add-ons, you can rest assured that these features all work together towards a common goal. Even with every addon installed, the sole purpose of MonsterInsights is to collect data and relay it to you in an easy-to-understand way.

Jetpack Statistics

Since Jetpack Stats is only a secondary feature of the main Jetpack plugin, you have no way to access Jetpack Stats without installing Jetpack and all of its features. Jetpack comes with over 100 themes, security features, backup options, image hosting, and a plethora of other features. All are decent, for what they are; but, if you are exclusively looking for an analytical tracking tool, you are going to be disappointed. Jetpack can seem extremely bloated, especially if the only feature you’re interested in is Jetpack Stats.


MonsterInsights and Jetpack have their basic versions available for free in the WordPress plugin repository. For additional features, you can purchase MonsterInsights starting at $ 99.50 per year. Or, you can get Jetpack starting at $ 39.00 per year.

Customer service

For the free versions of the plugins, MonsterInsights and Jetpack offer support through the WordPress forums. For any paid version of MonsterInsights, you’ll get priority support and professional setup options. It doesn’t matter whether you buy the cheapest or the most expensive option, you will receive the same attention and care. With Jetpack, only those who shell out the most money get the most support. Lower level customers are only subject to email support, while higher paying customers receive email support, priority support, and setup services.


With regard to ease of use, precision and functionality; MonsterInsights is the clear winner of the battle between MonsterInsights vs Jetpack Stats. You can download MonsterInsights and start using it immediately by visiting their website. Don’t miss this article on Grammarly vs Hemingway vs Jetpack. We hope this article has helped you choose between MonsterInsights vs Jetpack Stats. If you liked this article, you might also enjoy our in-depth review of the MonsterInsights plugin.


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Posted by Rebecca
Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
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