Wondering what is the difference between MonsterInsights and Google Analytics?
Oftentimes, beginners confuse MonsterInsights and Google Analytics as they are two separate analytics services. This is not at all true!
Google Analytics is a web analytics service offered by Google to help you understand your website visitors, while MonsterInsights is a powerful WordPress plugin that makes it easy to connect Google Analytics to your WordPress site. Common which we get from newbies, we decided to write a full article to explain, in-depth, the real differences between Google Analytics and MonsterInsights, how to use them, and the benefits of using them.
Let’s start with an overview of Google Analytics.
What is Google Analytics?
Google Analytics is a free web analytics service from Google that tracks all your website traffic and provides you with useful information about visitors to your site. Here are some of the top questions Google Analytics will answer about your site. :
- How many people are visiting your website?
- Who are the visitors to your website? (age, sex, location)
- What technology do they use to visit your site? (browser, operating system, devices)
- What are the sources of your website traffic? (search engines, social networks, advertisements, or referral links)
- What are your users doing on your site? (the pages they visit, the length of their stay, and the bounce rate; that is, the percentage of users leaving your site during the first visit
- Which pages are the most popular on your site?
- How fast is your site on different browsers, countries, and pages?
- How many visitors converted into prospects or customers?
- What is your e-commerce conversion rate?
The challenge is that to properly configure Google Analytics and see all of the above information, you need to hire a developer or know how to write code. Not to mention that you will have to spend months learning the interface of Google Analytics. You can actually see the stats that really matter, so if you go through various Google Analytics reviews, you can imagine that most business owners want to focus on growing their business, not learning how to code or code. become analytical experts. popular.
What is MonsterInsights?
MonsterInsights is the best Google Analytics plugin for WordPress because it allows you to easily connect your WordPress site to Google Analytics (without hiring a developer or writing code). With the click of a button, you can set up sophisticated event tracking, e-commerce tracking, forms tracking, custom dimensions tracking, etc.
In the past, you had to spend thousands of dollars to hire a developer to properly set up all of these tracking tools. Not anymore!
MonsterInsights makes it easy for you to see all important metrics in one place in your WordPress dashboard, so you don’t have to spend months learning the complex Google Analytics interface. You can check out our article on how to get an unlimited free trial of MonsterInsights to get started.
Read more: MonsterInsights vs Jetpack Stats – Which is better? – Guide
7 Reasons Website Owners Use MonsterInsights
MonsterInsights effortlessly connects Google Analytics and WordPress. If you can point and click then you can configure it. This is why over 2 million website owners use MonsterInsights to connect their WordPress sites to Google Analytics. Our goal at MonsterInsights is to help you grow your business by Confidence in Creating Data – Decisions Made from Statistics That Matter Here are the top 7 reasons smart business owners use MonsterInsights:
1. Quick and easy installation
With MonsterInsights, it’s really quick and easy to set up Google Analytics on your WordPress site. All you need to do is create a Google Analytics account and connect it to your WordPress site. It only takes a few clicks to complete the whole setup process. And you will be able to view your website reports in a few minutes.
2. Google Analytics dashboard in your WordPress administrator
MonsterInsights lets you see all important metrics right in your WordPress dashboard. Therefore, you don’t need to leave your WordPress dashboard or log in to other accounts, MonsterInsights also shows specific reports for publishers, e-commerce sites, search consoles, and custom dimensions.
If you are not using MonsterInsights, you will need to open your Google Analytics account in a separate tab to view your website reports. Not to mention that you also need to know where to look to find the right stats in Google Analytics.
3. Simplified e-commerce tracking
MonsterInsights facilitates enhanced e-commerce tracking. With just one click, you can start tracking your WooCommerce and Easy Digital Download store sales (no coding needed). MonsterInsights also shows you overall conversion rates, top-performing products, and other useful information about your store. directly in your dashboard. For MonsterInsights, users would have to hire developers and pay thousands of dollars to properly set up enhanced e-commerce tracking. MonsterInsights has eliminated this aggravation for WordPress users.
4. Tracking file downloads
If you have a website that offers file downloads, knowing if your users are actually downloading them is critical. MonsterInsights makes it easy to accurately track your file downloads. Google Analytics, by default, does not track downloads.
5. Google AMP
While Google AMP can improve your site ranking, it makes mobile traffic tracking a bit inaccurate, so MonsterInsights has created an add-on for Google AMP tracking. It allows you to accurately track all your mobile visitors on AMP-compatible pages.
6. Forms tracking
Forms are very important for business websites because they are your medium for collecting leads and conversions. This is why it is extremely important to know how well your forms are converted. MonsterInsights Forms add-on makes it easy for you to track your form views and conversions. It works well with WPForms and other popular WordPress contact form plugins.
7. Complementary modules and advanced monitoring
MonsterInsights also offers other advanced tracking options like Affiliate Link Tracking, Author Tracking, Category Tracking, Custom Post Types Tracking, Custom Dimensions Tracking, etc. It also comes bundled. with powerful add-ons such as:
- Google Optimize add-on helps you integrate Google Optimize with Google Analytics.
- EU Compliance Add-on helps you improve compliance with GDPR and other privacy regulations.
Most importantly, you can install and activate these addons with just 2 clicks.
MonsterInsights vs Google Analytics: which is better?
After reading this article and my review on MonsterInsights, you can probably see that it’s not one or the other. You need both solutions to properly enable analytics on your WordPress site.
MonsterInsights simplifies the entire process of setting up Google Analytics and viewing reports for WordPress sites. This is definitely a better option than adding code to your site manually. You can also check out my full MonsterInsights review for more details.
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