Meta Description: How to write killer meta description to stand out

Rebecca
Rebecca
6 Min Read
Meta description

Meta description: how to stand out in search results?

A meta description is an HTML element that describes and summarizes the content of your page for users and search engines. Although metadata is no longer as important for ranking higher in search engines as it used to be, the meta description still plays an important role in attracting visitors to a landing page.

Creating compelling meta descriptions is something that is often neglected. During the finalization of a page, these HTML elements are quickly filled in and they are no longer looked after. A shame, because a meta description is the business card of a page and a simple way to lead more visitors to your website. Search engine users click faster on a website with a convincing and attractive meta description.

Meta description
Meta description

How do you make a good meta description?

In fact, meta descriptions function as a kind of advertisement text but are not paid. When a search engine user searches for a certain keyword, Google shows the meta description as a summary of the page. This is how it works with advertisements.

A compelling meta description has the power to increase the click-through rate of your organic search results. This means that more people who see your page in the search results will actually click through and end up on your site. This ultimately leads to more organic traffic, even if your rankings just stay the same.

What does a good meta description meet?

Four extra golden tips for advanced meta descriptions:

  • With Google Adwords, your ad can be rejected by using unnecessary capital letters. This is not the case when creating a meta description. So you can use unlimited capital letters to make your pages stand out a bit more. Try to use this sparingly and avoid spam-like text.
  • In addition to capital letters, you can also use Emojis, special characters, and punctuation to make your meta description stand out in the search results. Again, try to be frugal with this.
  • Some companies bring in their customers through phone calls. Is this also the case with you? Then you can choose to place your phone number in the meta description.
  • Try to structure the data of your website, so that you get a nicer and more striking meta description + URL in the search results.

Examples of persuasive meta descriptions

Do you need inspiration? Then take a look at the examples below:

Etos has structured their website in such a way that their menu items are listed under the meta description. This makes the meta description as a whole more noticeable. They also used USPs and checkmarks to make the meta description unique and distinctive.

Adding emojis to your meta description will make it more noticeable.

Bol.com makes the meta description for the keyword ‘buy shoes’ more convincing by adding ratings.

 

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Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
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