Men are increasingly using care and beauty goods: In recent years, an increasing number of males have shown an interest in the realm of cosmetics. A tendency that has been validated by a recent research and which provides new opportunities for the cosmetics sector.
Treatwell is the market-leading online booking platform for beauty and wellness services in Europe. The organisation recently made the decision to conduct a survey among males in order to better understand their interaction with the world of cosmetics and grooming. The results of the poll highlighted, in particular, the behaviours of males when it comes to taking care of themselves. In addition to this vital piece of information, the report explains that the most common motivation for males to seek therapy in France is to enhance their physical appearance. Other nations, on the other hand, see this as a time of pleasure and leisure, and the tendency is not the same in those countries.
THE RELATIONSHIP BETWEEN MEN AND THE WORLD OF BEAUTY
Men are increasingly using care and beauty goods: In France, just 7% of males believe that physical attractiveness is not significant. Indeed, according to the findings of the survey, the vast majority of men believe that cosmetic care is crucial. Men are not afraid to employ a wide range of goods and services. The platform has identified the top four services that these guys consider to be the most valuable. Consequently, the haircut is the first service to be performed, followed by the manicure, the waxing, and then the beard trimming. In addition, men have said that they are willing to try various, non-traditional therapies in order to better take care of their health. The results show that 44 percent of respondents feel they are ready to attempt a massage, 31 percent are ready to take a facial treatment, and the remaining 30% believe they would try a manicure or pedicure.
MEN ARE RELUCTANT TO TRY CERTAIN TREATMENTS
Men are increasingly using care and beauty goods: However, even if men take good care of themselves, some are still apprehensive about seeking therapy. Which one, exactly? More than half of those who answered the survey said they were not interested in trying a tanning session, eyelash and eyebrow treatments, or hair removal. While the vast majority of men respond that they are not interested in these services, many of them believe that these procedures are “less adhering to the ideals of masculinity.”
Also according to the findings of the survey, “27 percent of French men believe that hair removal is not a treatment that is suitable for them, and 17 percent believe the same about manicures and pedicures.”