A marketer should set a location target that’s at country level or larger because the system works best when working from the largest dataset possible.
- App campaigns don’t allow location targeting at a more granular level than country-level.
- Users outside of the location target area might feel excluded.
- Competition becomes more focused at a granular level.
- The system works best when working from the largest dataset possible.
The correct answer is: The system works best when working from the largest dataset possible.
Focusing on areas more granularly than country-level isn’t suggested, as the framework works best when working from the biggest dataset conceivable.
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