- Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.
- Sherry wants faster ads, that are lighter in load.
- Sandy wants to create safer ads and reduce the risk of malware.
- Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.
- Tommy values performance over everything else.
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)