Match each ad extension with the benefit that it brings to a user’s ad experience.
Structured snippet extensions – Describing features of a specific product or range of products or services offered by the business before users click on the ad
Call extensions – Allowing mobile users to directly call a business
Callout extensions – Highlighting value-adding attributes of the business, products, or services to users
Sitelink extensions – Directing users to specific pages of a website
Read more: Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
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