Facebook Marketplace Ads: how to sell your products as a professional?

Rebecca
Rebecca
10 Min Read
marketplace ads

More than 800 million consumers use Facebook Marketplace Ads each month to discover, sell and buy products. With so many potential buyers, this platform has its place in your marketing strategy.

Combine that with interest targeting and product categorization, you get a tailor-made tool to increase sales for your business.

However, selling your products on Facebook Marketplace Ads is a different experience than on any other shopping channel. What are the advantages of this platform? How to profit from it? Read on for the answers!

marketplace ads

A personalized relationship between buyer and seller

Its name is evocative! Facebook Marketplace Ads is a virtual “marketplace” where you can sell/buy new or used items to businesses or e-commerce professionals.

The user browses the entire Marketplace Ads, selects categories, registers in groups, or goes directly to the stores he likes.

As always with Facebook, the products shown to users correspond to their interests. It is based on the pages liked, the last interactions, and posts posted. Of course, Facebook also filters the results by location.

All transactions take place outside of the app and are not considered, from a legal point of view, to be the responsibility of Facebook. The latter does not play any role in facilitating or managing transactions, users are expected to settle this part among themselves.

For this, each time a user wishes to buy your product on the Marketplace Ads, the exchanges are done via Messenger. This allows companies to build an individual and personalized relationship with the buyer.

Read more: What is Facebook Ads, what is it for and how does it work?

What to sell on the Facebook Marketplace Ads?

Not all products can be sold on Facebook Marketplace Ads. First of all, you need to make sure that your product or service is not on the unwanted items list (find it here ).

Whether you are a retail, an e-commerce store, a car dealership, or a real estate agency, Facebook offers several categories to which your products/services must correspond. These range from real estate ads to office equipment, including decorative accessories, electronic equipment, sporting goods, etc.

In other words: you can sell almost anything on Marketplace Ads!

Why sell on Facebook Marketplace Ads?

Facebook is 2.7 billion monthly users! Suffice to say that its Marketplace Ads represents a huge market opportunity for companies. It is an excellent complement for small e-businesses who generate less than 2000 sessions per month on their website.

But that’s not its only asset!

A free e-commerce platform

Facebook Marketplace Ads is free for all companies who want to list and manage their products. You can list your products in minutes and start selling.

This allows you to streamline the conversion process and drive sales. If you already have a Facebook store, link it directly to your Marketplace Ads to further increase conversions at no additional cost.

And if you don’t have an e-commerce, this is the perfect place to test your business ideas. You will quickly – and inexpensively – know if your items are in a promising market.

Automatic responses

Facebook Marketplace Ads provides various tools to businesses, such as a “marketing automation” solution.

Good to know

A “Contact seller” button is available under the ads. You can set up common questions as well as automatic responses to capture your prospects. This very practical technique saves you time while increasing user satisfaction.

Targeted prospects

As mentioned above, products are displayed according to the interests expressed by users. Result: your articles will reach a qualified audience, who have been drawn to products similar to yours.

5 tips for selling your products on Marketplace ads

While the platform emerges as an ideal space to find new customers, remember that the competition is not limited to other companies: you are also faced with individual users.

So how do you stand out from the crowd and use Facebook Marketplace ads for your business?

1. Affiliate with advertising partners

You will not be able to post Marketplace ads on behalf of your business, unless you join an authorized partner, such as:

  • Uniflow,
  • PublishedSold,
  • Argus Group (for the automotive sector)

The complete list of real estate partners is available here, while the list of automotive partners can be found there .

For e-commerce, Facebook has established partnerships with platforms:

  • Zentail,
  • Shopify,
  • BigCommerce,
  • Quipt and many others, to discover here .

However, if you are not affiliated with one of these platforms and still want to sell on Facebook Marketplace ads, you can do so from your “personal” profile. However, it must inspire confidence in Internet users and establish itself as a means of humanizing your business.

Remember to take good care of your profile picture and public information. In the “About” section, identify yourself as the owner of your brand / online store, while tagging your business page. This will reassure your potential customers.

2. Position yourself in the middle of the funnel

Facebook offers many categories to categorize your products. But that’s not enough.

Your goal is to sell! Avoid reaching out to prospects at the beginning of the funnel and favor those who know what they’re looking for. After defining the section of your product, specify tags that will allow Facebook to better classify your article.

To find relevant tags, take inspiration from the sub-sections offered by Marketplace ads to users:

You are sure to capture the attention of qualified prospects.

3. Work the description

As with the product sheets on your online store, the ad texts should help users to project themselves with your product.

To be effective, the description must answer the questions:

  • What is the product?
  • What is it used for?
  • How to use it?
  • How to maintain it / extend its lifespan?

Also remember to give all the useful information to prospects: size, color, material, brand, etc.

Of course, photos are very important, just like in your e-commerce. Provide crisp, quality visuals that show your products in their best light. Without being able to touch your articles, Internet users must be able to perceive their quality.

4. Use Facebook Ads

As a professional, you have surely defined an advertising strategy on Facebook. Note that you can also sponsor your ads in Marketplace ads and therefore include this format in your Facebook Ads marketing.

Since the primary objective is to sell, it is advisable to create “Catalog Sales” or “Traffic” campaigns if you have an e-commerce. They will allow you to display your products, promotions, and new collections at the top of the results.

In addition to looking for prospects, you can also target customers of your store or people who follow your page. They have already expressed an interest in your business. If they find you on Facebook Marketplace ads, they will be more likely to click on your ad!

Read more: How to create a responsive Dashboard using tableau responsive on WordPress

5. Join a sales group

Buy / Sell groups bring together qualified profiles who are looking for good deals. It is a real gold mine to boost the visibility of your ads!

There are generalist groups whose members are located in the same geographical area or groups with a specific product theme. For example, if you sell childcare products, research shows that there are several buying/selling groups dedicated to parents.

For information

By default, Facebook shows you groups that are in your geographic area.
Once you have joined these groups, you will be able to offer your products to all members.

Conclusion

With Facebook Marketplace Ads, you can find new customers, test new products, and build relationships with your buyers, without having to invest a lot of time or money. It’s an additional channel to boost your sales!

 

 

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Posted by Rebecca
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Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
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