Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?

Mario should include At least one of his keywords in his headline because he understands that people are most likely to notice his headline text in a text ad.

• A phone number where customers can contact him
• The physical address of his store
• Messaging that includes “Click Here!”
• At least one of his keywords

The correct answer is: At least one of his keywords

Read more: Jerry understands that the expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses

Incorporate something like one of your watchwords in your feature: Keywords in your advertisement text show your promotion’s significance to what particular individuals need.

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