How to attract subscribers with MailChimp?
Well, in exchange for MailChimp to subscribe to your blog you have to offer something. This is clear.
If you only limit yourself to putting the default WordPress widget and say ” Subscribe to be aware of my content “, months will pass and you will only have dust on your subscriber list since it does not know you or Perkins.
What “Claims” can I offer?
Here are some ideas about what you can offer in exchange for subscribing to your blog:
- Of course, access to your Newsletter with your new content
- An ebook (pdf) with a summary of good content
- An online course (access to several videos at once)
- A multi-day online course (autoresponders)
- Discounts for subscribers in your affiliate programs
- Discounts for subscribers on your products or info products
- Exclusive content for subscribers only
- A video masterclass for 30 min helping your reader with their main problem
These are just a few ideas, the most classic and used by bloggers. But there are as many as your imagination dictates.
My recommendation: use all of them. The discounts and exclusive content are basic. Then to start with, you can offer a PDF (work it up a lot, because otherwise, what are you doing it for and what do you intend to offer).
When you are more rolled, you can consider the subject of online courses on something in particular.
Whether I say “all at once” or multi-day long, it depends on what you want to do with MailChimp.
If you want to use only the free version, you can record for example 7 videos of 100 megabytes, package them in a .rar file and upload it to your Dropbox.
Then, you could send an email to each subscriber with a link to download that .rar file and they already have their online video course, all at once.
But I recommend other options, lasting several days. This is autoresponders
The magic of autoresponders in MailChimp
Now with Mailchimp’s free plan, you can use the autoresponder options.
This means that you can create emails that will be sent on a scheduled basis after an event ends them. For example, the event of a new subscription.
In the video, you can see how they are configured and everything, it would not be very productive to explain the technical part in writing.
What I can tell you is that it is very important. Why? For several reasons:
- You can generate a claim for a much higher perceived value
- Sending over several days creates a more lasting relationship with the reader
- It simplifies a part of your work and saves you a lot of time
- They not only serve you for what you offer initially but to program any campaign
- All this is useless if what you contribute to the reader is not of quality or interest
Let’s see the features and differences between the free version and the paid plans.
The free version of MailChimp
To access the free version, you just have to create an account at MailChimp. As simple as that.
From there, for the modest price of ZERO EUROS you can do all this:
- Create your subscriber list
- Segment it into groups or however you want
- Create sending campaigns for email marketing
- See the statistics of your shipments and link them with Google Analytics
- Generate the necessary codes for your subscription forms
- I recommend the Mailchimp integration with Thrive Leads or Elementor
- All free until you have 2,000 subscribers. Yes, I said 2,000
- Also, free up to 12,000 emails sent per month. Yes, I have said 12,000 emails
- You will be able to access the automation
- You will have email and chat support with the Mailchimp team for the first 30 days
- Access to segmentation and labeling, basic reports, and A / B tests
When, then, is MailChimp worth paying for?
Well, basically when you want to make use of the premium support and advanced segmentation, and also go over 2,000 free subscribers.
When you pay for Mailchimp’s premium plans, you will not have a limitation on the number of subscribers and monthly emails sent, of course, you will have to pay one amount or another, depending on the volume you have on your list.
In short, you have the Pro and Grow plans, and if you want to get an idea of what this email marketing manager will cost you each month, you can use the simulator that you have on this page.
Payment plans
The free version of MailChimp is already very good, but if you want to take advantage of the advanced segmentation theme, you have to pay.
It’s $ 10 / month.
Then depending on the number of subscribers you have and the total shipments per month you make, you pay more or less. You can see all the information in the simulator that I mentioned before.
Grow Plan
Once we have seen the summary of what you can get with the free plan, we will see in detail if it is really worth paying for Mailchimp.
Multi-user accounts, access to guides and tutorials, you can remove the Mailchimp footer, use chat, and email support …
As for the second section, you can create campaigns through the mail, landing pages, use custom domains, pop-up forms, postcards, you can search for similar audiences, use the address search and work with remarketing ads from Google, Facebook and Instagram.
As for automation, you have access to the entire available batch, the ability to work abandoned carts, product recommendations, order notifications, create welcome emails, and date-based automation.
Regarding list optimization, you have access with this plan to advanced segmentation and tagging, basic reporting, shipping time optimization management, deliveries by time zone, and forecast demographics.
All that from $ 10 / month, and depending on the number of subscribers you have.
Pro plan
Then we have the most premium plan, the PRO, from $ 199 / month.
With this Pro plan, the support is premium.
That is, you will have priority in the support queue and will be assisted by a team of dedicated experts.
The theme of the campaigns is all the same as in the Grow plan.
Finally, concerning the automation section, the Pro plan differs from the Grow in the Optimizations section, in which you will have access to advanced segmentation and multivariate tests.
If you have any questions about each of these sections, you can click on each of them, as it will take you to an explanatory page where the Mailchimp team summarizes what each of the functionalities offered by their different plans consists of.
How to Create an Account in Mailchimp
Once you have seen the different functionalities that Mailchimp offers, I am going to show you how to create an account.
The first thing you have to do is enter their home page and register:
You just have to enter an email, a username, and a password to start working with Mailchimp.
Once you confirm this information, you will receive an email to activate your account. To do this, you will have to fill in a series of questions about your personal data, address, as well as the URL of your online project.
Create your first list in Mailchimp
Once you have your account active, it’s time to start attracting subscribers.
I tell you the process that you should follow step by step …
The first thing you will have to do is create a list with a name where those leads that you are going to capture through your page will be saved.
The second thing will be to link that list through a form so that your website visitors can sign up for it.
Then, once you have subscribers, you can send them emails through campaigns.
So, to create your first list, you will have to go to the “Audience” section:
Mailchimp will automatically have generated a list for you with the name that you initially established in the process of activating your account.
If for whatever reason, you already had a list in another email marketing provider, you always have the option of importing those contacts.
If you press the ” Manage Audience> View Audiences ” button, Mailchimp will show you a summary of all the lists you have created.
If you want to create a different one, you can go to this sale and click on the ” Create Audience ” button:
How to create your first campaign
Now we are going to create a campaign in MailChimp or first send it to your subscriber list.
To do this, you have to go to the ” Campaigns ” and ” Create campaign ” sections:
Now you have several options:
Create an email, advertisement, landing page, postcard, or registration form.
We are going to create the basics for a newsletter for your subscribers, let’s go an email.
You have several types:
- Regular, Automated,
- Plain text (plain) or
- A / B test.
Let’s try the standard type email :
On this screen, you will have to select from the list you want to send it, the email address from where you are going to send it (that you have created from your domain), the subject text, and lastly the most important the content of the email you are going to. to send in this campaign to your list.
Once you have everything, you just have to hit the button to schedule shipment or send on the fly.
Creating your first autoresponder
Recently, Mailchimp finally incorporates automation, so you will be able to create the famous automatic email sequences where a subscriber who signs up to your list will be able to receive every x time a series of emails that you have previously designed and programmed.
This is magic and it is done through the famous Triggers.
The first thing you have to do to create automation of this type is to define a new campaign.
Be careful, now you will have to select the ” Automated ” option; and within it, you can choose one of the following formats:
- Featured,
- Tags,
- Subscriber activity,
- Electronic commerce,
- Based on date or API.
For example, if you want to send a first thank you email when your visitors subscribe to your website, I recommend that you select the option ” Welcome new subscribers “.
Then, on the next screen, you can choose: a welcome message, an onboarding email series to share information, or you can create, for example, a free email course that the subscriber will receive when they sign up for your page.
In the example we are seeing, we are going to select ” Educational Series ” to send the subscriber a free course for days with content. Next, the following screen will appear:
From here you can customize the different emails that will make up your automation sequence. You can add and create as many as you want.
In addition to establishing how often you want each of them to be sent.
In each of the emails, when you press the ” Edit ” button, this screen will appear so that you can adjust the trigger; and set when you want to send that email in question: immediately, an hour or two later, a day or two later, or in “x” weeks …
Once you have established the different emails and triggers, click on the ” Design Email ” button and this screen will appear to indicate the name of your email, the subject, and from where you are going to send it.
Then you can add texts, images, and all the content you need on the next screen. Just like you personalize a normal email.
Finally, when you have the whole process created, click next to review the changes and activate said automation.
The ease of linking Mailchimp with Thrive Leads
If, in addition to using this email marketing provider, you get a good plugin to design subscriber acquisition forms, you already have a lot of money, and on top of that, Thrive Leads works very well with Mailchimp.
Here is a MEGA GUIDE on Thrive Leads, where I explain step by step how to create these forms.
To connect Thrive Leads with Mailchimp is very easy, you just have to go to the Connections settings and set the API provided by the email marketing provider.
And, you can start designing your forms to capture leads, yeah.
If you have Elementor on top, you can create awesome subscriber capture forms and link them with Mailchimp
If you still do not know Elementor, I do not know what you are waiting for ... without a doubt, it is one of the best plugins to design web pages (You can see this other MEGAGUÍA about Elementor that I do or do recommend); and on top of that, you can design forms to attract very attractive subscribers in a very easy and comfortable way through dragging elements; without having to touch any code.
How to avoid spam filters
When you send emails, some providers may consider it spam, so it is worth checking if your emails are considered that way.
For them, you can use online tools, such as:
- GMAIL POSTMASTER
- MAIL-TESTER.COM
Although indeed, this does not depend directly on you, normally Mailchimp emails will rarely go to spam, unless the reader points to you like that in their inbox.
I recommend that when you make shipments through this platform, before sending them to the complete list you have, send tests to a personal email of yours so that where you receive it, the format, etc …
And I leave you another article with tricks to try to avoid spam in MailChimp shipments.
Read more: Active Campaign: a step-by-step guide to get started with this magnificent email marketing provider
Mailchimp is now GDPR compliant
MailChimp is back within the framework of EU law.
This is basically an agreement that the US has established with the European Union so that this American email marketing provider can comply with the issue of data protection.
So you should not worry about using it in your web project, because it perfectly meets this mandatory requirement.
If you want to know more about this topic, in this post you can expand information on the subject of the RGPD .
In case you do not know, I will tell you, it is important that you bear in mind that the subscribers who sign up to your list must complete the “ Double Opt-in ” process, where they tell you that they do accept your privacy policy and, therefore, are in agreement and give their consent for you to have their data and have it in your own database.
Conclusions
MailChimp is a tool that I recommend you to create and manage your subscriber list and your email marketing campaigns for free when you are starting.
The free version is so powerful that alone is worth a try.
Now if you are really serious, without a doubt, the best one you can use for email marketing campaigns and access advanced segmentation through the system of labels and funnels … I would opt yes or yes for Active Campaign, even if it is paid from the beginning.
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