MailChimp and Constant Contact: which email marketing platform should you use in 2021?

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MailChimp and Constant Contact

MailChimp vs Constant Contact: In summary

Constant Contact’s plans start at $ 20 / month and they have pretty solid deliverability rates.

Mailchimp offers more advanced features, including better automation, reports, email templates, and a free plan to send 10,000 emails to up to 2,000 contacts per month.

Constant Contact does not have a free plan but can be tested for 30 days.

MailChimp and Constant Contact

MailChimp vs Constant Contact: Detailed Comparison

Ease of use and editor

Mailchimp and Constant Contact both offer easy navigation and clear sections, making them ideal for beginners or people who don’t want to spend too much time learning how to use an additional backend.

A popular feature is the navigation menu when you create a campaign in Mailchimp. You can go back and forth to check every step of the campaign and make sure everything is in place.

Some aspects of the design of Constant Contact don’t look very modern (eg the contacts section) and some things are a bit hidden in the menu.


Constant Contact seems simpler because it has fewer features. But when Mailchimp offers advanced features, it does it well: the campaign navigation tool, for example.

If we had to pick a winner, I’d rather go for Mailchimp’s editor which seems more modern and faster than Constant Contact’s, although some advanced features are a bit difficult to master at first.

Design and flexibility

MailChimp and ConstantContact both give you great options for creating beautiful emails, including many templates. ConstantContact tends to have more out-of-the-box and better-designed email templates.

They have a large collection that meets the needs of the user, ranging from announcements to special holiday events.

There are fewer with Mailchimp (100 versus 200 for Constant Contact) but those with Mailchimp are classified by categories such as e-commerce, events, holidays, or event notifications.

When it comes to building your own newsletter from scratch, both platforms allow you to use HTML. And with Mailchimp, you can import the code from a URL or a .zip file.

To bridge the gap between custom code and a template, Mailchimp offers blank templates called layouts. It is basically an empty structure where you can add your content, such as images and text. It’s pretty handy, and while Constant Contact also offers 3 or 4, they’re nowhere near as useful.


In terms of editing the template, Mailchimp seems to offer a bit more flexibility and options, for example, they offer more blocks of content, like product recommendations. You can also get creative with the way you display images and social media options, showing shares and likes on your page.
Mailchimp Templates

Finally, both solutions allow you to save your templates and reuse them for your next newsletters.

Email marketing functions

A / B tests

Constant Contact does not have A / B testing functionality, which can be a barrier for some marketers. There is no easy way to test subject lines, email text, images, etc.

This means that all split testing of emails must be done manually. However, it should be noted that Constant Contact recently introduced the A / B test of the object, with its Email Plus plan.

MailChimp offers you full A / B testing functionality.

It’s extremely easy for you to split-test on different elements of your campaigns, such as subject lines, names, content, and submission time.

You can choose to test your campaign on your entire list or a percentage of it. Interestingly, you can decide what factor determines the winning version – a higher open rate, a click-through rate, or whatever.


Constant Contact offers good autoresponders (emails sent to users on special occasions or when they sign up for your mailing list). It also allows you to add surveys and coupons.

Besides these basic options, you can also create your own automatic email series based on behaviors such as whether or not your subscriber opens an email, whether or not he clicked on a certain link. You can then choose how many days you want between automated emails.

With MailChimp, you have much more advanced automation capabilities.

You can embed it with your website and send emails to your users based on their activity on the site. For example, you can send them an email when they visit a specific page on your website (like a product page).

You can use goal integration to send emails to customers who switch from your campaign to a specific page on your website.

Purchase data can be used to send customers specific instructions or product recommendations based on the items they have already purchased.

You can reward your top buyers with discount codes and get them to buy more from you. MailChimp also lets you manage cart abandonments by sending automatic emails to remind your subscribers of leftover items.

The only downside to MailChimp’s automation feature is that it is not included in the free plan. So you will need to switch to a paid account if you want to use it.

Spam and design testing

This is an important step when you want to ensure that your emails arrive in your subscribers’ inboxes presented well. To do this, Mailchimp offers a third-party tool called Inbox Preview that allows you to view your newsletter on different devices and email clients.

Mailchimp paid monthly accounts to receive 25 Inbox Preview tokens each month and each view costs 1 token. If you don’t have a paid plan, you can sign up for a Litmus account. All Mailchimp users receive their first 7 days of Litmus for free.

What about the spam test? Constant Contact has a new spam testing feature, but we wouldn’t trust it 100%. It is best to use an external application.

Deliverability: Mailchimp vs Constant Contact

An important metric for measuring the success of your emails before people read them. To put it simply, an email is considered delivered when it does not land in the spam folder or is not delivered.

We continuously monitor the deliverability of major email marketing providers and have found Constant Contact to be more consistent than Mailchimp.

Overall, Constant Contact has better deliverability, and fewer emails end up in the spam folder compared to Mailchimp.

Analytics and Reporting

Constant Contact lets you track things like opens, clicks, and revenue from your campaigns. It also has a cool feature that lets you compare open rates between desktop and mobile.

However, MailChimp takes it a step further with much more detailed and easy-to-understand reports.

Not only can you track your email opens and clicks, but you can also compare your results to industry averages to see how you’re doing.

You can also follow the links in your emails that are clicked the most. The Click Map is a very useful tool that helps you identify where in your post the clicks occurred.

Integrations and extras

This could turn into a numbers game here as Mailchimp offers 800 integrations and Constant Contact has only 353. They range from social media to website integrations, but the truth is that you’re very unlikely to be missing any with either service.
Some of Mailchimp’s integrations include WooCommerce, Salesforce, Facebook, Twitter, Instagram, WordPress. Surprisingly, they no longer offer direct integration with Shopify. Constant Contact offers direct integration.

Constant Contact Integrations
Constant Contact used to include event management software in their $ 45 / month plan, however, this has now been removed and users are prompted to integrate with Eventbrite. This integration lets you manage and promote events and track registrations for attendees. We haven’t tested how well the integration works but it’s surely not as convenient as when the feature was a part of their software. Furthermore, you’ll need to pay any fees incurred by using Eventbrite.
Winner: As Mailchimp offers more integrations than you’ll know what to do with, they win this round.

Mailchimp Vs Constant Contact: Customer support

Mailchimp has 24/7 email support as well as chat support (during office hours). Free users get access to one month of support to get started, after which they’re on their own. We’ve asked Mailchimp a few questions and their answers are good if a little slow at times.

Constant Contact offers chat and phone support (during office hours) and apparently they check community forums and Twitter on weekends for urgent questions. The documentation and knowledge base are not as comprehensive as that of Mailchimp.

The cancellation process is also quite frustrating with Constant Contact as you have to call them, instead of just canceling online.

Mailchimp Vs Constant Contact: Pricing and Pricing

MailChimp offers you a free lifetime plan for up to 2,000 subscribers and 12,000 emails sent per month.

MailChimp offers three other plans:

  • Essentials starting at $ 10 / month
  • Standard starting at $ 15 / month
  • Premium starting at $ 300 / month

The only downside to the free plan is that you can’t use automation and you don’t get any support.

Constant Contact is free for the first 30 days after you provide your credit card information, and you receive an unlimited number of emails.

They have 2 basic plans:

  • Email (from $ 20 / month)
  • Email Plus (from $ 45 / month).

The price of each plan increases according to the number of your subscribers. The Plus plan is more suitable for large email marketers and e-commerce users.

Constant Contact also tends to be more expensive than MailChimp. For up to 2,500 subscribers, the Basic plan is billed at $ 45 / month.

There are discounts if you pay for six months or a year, but it’s still more expensive than MailChimp, which charges you $ 30 for 2,500 subscribers.

As your list grows, the difference gets even bigger:

For 5,001-10,000 subscribers, Constant Contact charges you $ 95 / month for the Basic plan and $ 125 / month for the Email Plus plan.
for 5,801-10,000 subscribers, MailChimp charges you $ 75 / month with the essential plan and ($ 15 less than Constant Contact), and that can go up to $ 100 / month with the standard plan.
MailChimp’s pricing is also easier to understand. Their slider lets you see how much you’re going to pay regardless of your size (be it 10K, 100K, or 1M subscribers).

This is not the case with Constant Contact. If your list has more than 10,000 subscribers, you should contact the company for a quote.

Read more: Getresponse vs Mailchimp: Which Email Marketing Service Is Right For You? (2021)

When to use Constant Contact?

If you value quality delivery and customer support, you should definitely choose Constant Contact as your email service provider. It’s also a great option if your organization is a non-profit.

The same goes if you want more customization options for your email design and want more out-of-the-box templates.

When to use MailChimp?

If price is an issue for you then you should choose MailChimp.

Although many free and cheap newsletter services could fill the price gap, even cheaper than MailChimp or Constant Contact. We believe that the price should not be your main concern. Instead, focus on the ROI of your email marketing, it doesn’t hurt to spend a little more as long as it pays more in terms of revenue, customer satisfaction, or time saved.

Their free lifetime plan is an unbeatable perk, and you’ll pay less even if your audience exceeds 2,000 subscribers.

Another reason to choose MailChimp is that its advanced automation features are not common with Constant Contact. Not to mention, it’s also a better choice when you want to perform A / B testing.


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Posted by Rebecca
Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
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