- Users can watch videos when offline.
- Users can connect with a community.
- Users pay only for videos they watch.
- Users get free cable television access.
Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?