What Is A Live Tweeting? What Is This For?
Live-tweeting: On Twitter, we communicate using micro-messages even if the limit of 140 maximum characters has been increased to 280. Since the invention of the social network, users have had more and more imagination to find uses for this network social. This is how companies use it to share their articles, others to provide after-sales service (after-sales service), still, others to get feedback on the use of new products or services, … Among all these uses, the live tweet.
What is a live-tweeting?
As its name suggests, live-tweeting is the use of tweets posted during an event, a TV or radio program, a debate … The live-tweeting allows you to react live and in real-time to a particular event. can be spontaneous (Internet users spontaneously tweet on the same event) or organized (for example, a brand announces that it will set up live-tweeting during one of its events). The live-tweeting, therefore, does not only designate the tweet posted in direct reaction to an event, but also the entire process of broadcasting tweets on the same subject. Here is how live-tweeting works and in what contexts to use it.
Read more: Using Twitter to grow your business
Why is live-tweeting an event?
- The Live-Tweet makes an event more interactive. Everyone can participate, give an opinion, ask a question, …
- Live-tweeting lets you get to know new people. This facilitates contact and meetings.
- Sending tweets allows you to share your experience and content with people who were unable to attend the event.
- The Live tweet allows you to develop your brand image since you gain visibility and followers.
Live-tweeting: how does it work?
The first step of live-tweeting is the choice of a hashtag, this famous keyword used on social networks, preceded by the sign “#”. This hashtag will act as a distribution channel since all the tweets in the live-tweeting can be found by typing this keyword in the Twitter search bar. To participate in the live-tweeting, it is, therefore, necessary to include this hashtag in your tweet.
The hashtag must be chosen with care: it must be unique so that your event appears first in search results; it should be short enough and easily remembered so that people can type it easily, and it must of course be related to your event.
Then, you have to distribute the hashtag to as many people as possible, to create a community of participants. The broadcast mode depends on the event: for example, for a television program, the presenter makes an announcement such as “You can react live with the hashtag …”, or the hashtag scrolls at the bottom of the screen, sometimes accompanied by live-tweeting from participants to encourage others to Twitter as well. For a branded event, for example, the hashtag could be announced upstream during the communication of the event.
It is therefore important to announce the live-tweet upstream in order to bring together the largest possible community. In general, it is advisable to do it the day before or the same day (people will forget if it is announced too early!). And of course, it is also advisable to announce it several times, before the event, when it starts, and during the event.
It is important that the community manager of the organizing brand animates the live-tweeting throughout the event. He must Twitter himself about the event, but also stay tuned for tweets posted, respond to them, and bring up the mood and audience reactions. He must therefore be responsive and demonstrate an excellent capacity for synthesis because depending on the event, the tweets can be very numerous! It can also take the most relevant tweets, to scroll them on the screen for example within the framework of a television program, or to quote them orally. Live tweets that respond directly to Internet users’ questions are the most successful because the brand thus gives itself a more human image that is closer to its audience.
When the event is over, it is also important to end the live tweet with a formal announcement and to thank the participants.
Read more: How do you change your username on Twitter?
In which contexts to use live-tweeting?
Live-tweeting is most often used during television broadcasts, for example, political debates or sporting events. In this context, the live-tweeting is interesting because, as these are very well-attended events and which generate strong reactions, it brings together a large community.
Live-tweeting can also be used during a debate or a presentation (televised or not), to enrich the debate, welcome new ideas and reactions, and new arguments. Likewise, it can be particularly useful for a survey, for example, a survey in relation to a product of a brand, etc. People who participate in the live-tweeting then give their opinion, a simple and effective way for brands to measure people’s reactions to their brand.
Brands can also use live-tweeting during their events, such as inaugurations, new product launches, press relations evenings, and trade shows.
Finally, live-tweeting can also be used for educational purposes, for example in class, to allow everyone to participate and give their opinion quickly and anonymously. It can thus nourish collective debates, whatever the subject addressed. Teachers can also use it to ensure that students have fully integrated the concepts of the course or to let them express themselves in the way they teach.
What kind of Tweets should I share?
- Tweet of presentation slides (especially if they cover research or use an interesting image).
- Quotes from the speaker
- Share the atmosphere of the room.
- Quote, people. use @ in front of their username to quote them.
- Ask the question to the audience, for example in the form of a Quiz
- Answer the questions
- Try recording a few videos – keep them short.
The live-tweet is thus a powerful tool, as much for brand communication as for letting the public express themselves during an event or a debate. Its high level of commitment is one of its strengths, which allows it to be applied to other fields such as the educational sphere.
TIPS FOR WINNING LIVE-TWEETING
The web is a sector in which there is no shortage of events, even in Italy, but unfortunately, you do not always have the opportunity to participate in person and therefore we usually use social media to keep us updated on what is happening. In particular, it is now common to do live-tweeting (or live twitting ) – or spread in real-time via Twitter the news on an event you are witnessing in attendance – for various reasons. But what are the advantages and above all how do you do it in a winning way?
WHY SHOULD I DO THIS? WHAT IS LIVE-TWEETING?
There are two main answers to this question. If you are organizing an event, doing live tweeting means having the opportunity to expand the scope of the event itself – or potentially reach people who, for various reasons, are not physically present in the classroom – and increase their visibility online, thanks to a social network. very populated which is Twitter. If, on the other hand, you are among those who are participating in that event, this activity could make you gain visibility and also serve you to increase followers, as long as you know how to use it well.
FOR THOSE WHO PARTICIPATE
It is necessary:
- stay focused. It seems trivial but if you get distracted with social media and with the answers that come from there, you lose the thread
- timing. We must be able to mark the day with rhythm
- engagement. Try to call the attention of those who are certainly knowledgeable on the
- subject. It does not mean tainting, attention, but sharing
- do not overdo it. Ok, live, ok people might be interested but also ok we don’t have to break balls. Diluting is a beautiful word.
- irony. Each event has different connotations and it is possible to tell it in many ways … try to choose the one that is somehow the most “fun” possible.
- get informed before the event on the schedule of interventions so as not to remain unprepared and to be able to follow the speeches that interest you even through live twitting
- try to understand which hashtag (#) is the official one and if you don’t find it, ask the organization account they will surely know how to answer you
- I recommend charged batteries and if you don’t want to leave anything to chance, a power bank or charger is always at hand. Chirping all day can be extremely wasteful of your phone’s energy
- retweet the tweets that seem most interesting to you, comment on them, and interact with the event if you want more insights or if you want to tell your opinion/experience, but always stay on topic and use an appropriate language
- if you missed the event and want to know how it went, look at its storify, so you can get a quick idea of the issues and the debate that was generated.
Read more: How to do an advanced Twitter search
WHAT IF YOU ORGANIZE A LIVE-TWEETING?
If, on the other hand, you are organizing live-tweeting, which is certainly more difficult, take a look at these tips.
- create a dedicated hashtag. Communicate the hashtag before the event and make it visible both on social and offline. So you can track the contributions of the participants
- take advantage of visual content. Tell behind the scenes of your event, introduce the people who are part of the staff and show the best moments of the day
- share a unique experience. Take advantage of the Periscope or Meerkat apps to create live streams of your event. In this way you can also involve the people who follow you from home
- to interact with your audience. Retweet the most interesting contributions, answer your audience’s questions, propose new topics for discussion
- create a review of the event. Publish a storify with the best tweets of the day and create an album in which to collect the photos taken by the participants.
- created a schedule of interventions. A good rule of thumb, if you have to manage a live twisting, is to have a schedule of interventions with all the names, possible bio, and the topic they will talk about, it will be much easier and faster to be able to give information to those who request it and you can provide useful information yourself.
- circulate the hashtag of the day and let people know what it is, so they can easily search for it. Use a # that is easy to remember and quick to type
- it seems trivial, but do some tests to understand if the wi-fi will handle the flow of people arriving at the event, there is nothing worse than over tweeting, but not having the possibility to do so
- divide the tasks. If you are a team divide the tasks, one manages the interactions with the audience, one produces useful content for live-tweeting, and a third monitors the progress and intervenes to support the first or the second.
- draw up a good storify to tell the event (s) through the most significant tweets.
And have you ever participated in or organized live-tweeting? What do you do to stand out in the crowd? Which then, if you think about it, not only serves to stand out in the present but also to leave a trace in time.
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