LinkedIn Strategies Used By SaaS Company For B2B Lead Generation

By Bex
3 Min Read

If your SaaS business is unable to drive more leads, LinkedIn marketing can help to increase leads. According to Pearl Lemon Leads, a demand generation agency for SaaS, 38% of businesses currently use SaaS technology. For SaaS companies, generating leads and capturing market share is essential.

Here are B2B strategies to increase leads on LinkedIn for SaaS companies.

Optimization of Profile

Many people make a common mistake on LinkedIn, i.e., not updating their profile. Thus, they are not able to make good connections in networks. For page optimization, you update the profile with a clear picture and create a custom URL by adding first and last names. In addition, make conversation with people through conference calls or scheduled meetings. The social selling method helps to make connections with a large number of audiences and increase client relationships.

Be the leader on LinkedIn

There is an option on LinkedIn where businesses can post blogs and articles. Through this method, you can share your thoughts with the community. Adding links to websites in content help to drive directly to the websites. After sharing blogs and articles,

You should engage the audience effectively. If anyone shares a blog, send them a “thank you,” or anyone who comments on a post gives a quick reply. This strategy helps to engage more audiences and new clients in the network.

Linked Videos

Publish articles on LinkedIn is a great way but posting videos also becomes a new tool for branding. You can create videos on LinkedIn using a smartphone or any other app. Social videos are shared 1200% more. So it generates higher organic traffic. So the business can easily reach the second and third connections. Similar articles and videos can also be posted by adding business links and driving website traffic. Like blogs, SaaS companies can also ask the audience to share or comment on videos.

Use of Advertising Tool

LinkedIn also provides an advertising opportunity. The advertisement option is similar to other social media platforms where you can create ads per your organization’s goal. For the SaaS business, create a free page and develop specific ad formats with selected customer segments. By selecting a particular segment, a SaaS business can potentially reach 20,000 people.

For further improvement, you can also use demographic data provided by LinkedIn. So it helps to make important changes as per requirement. In addition, you can check LinkedIn campaign insights that allow users to understand ad performance and provide recommendations for further improvement. It increases return on investment.


There are numerous ways in which SaaS companies can use LinkedIn for lead generation. LinkedIn is a great way to increase your audience and generate leads. Thus, SaaS companies specifically use LinkedIn for effective marketing strategies and to build strong relationships.

Posted by Bex
Bex is a technical and non-technical writer, he is into the content marketing industry since 2015 and also contributed to many top news sources in the world